HungryPanda→
Marketing Specialist- Mandarin Speaking at HungryPanda · Richmond
Skills
Job Description
关于熊猫外卖
熊猫外卖成立于 2017 年，是目前全球规模领先的海外亚洲美食外卖平台。公司用科技与服务连接海外华人与中华美食，助力中餐产业全球化发展。企业从英国诺丁汉起步，业务现已覆盖英国、法国、意大利、美国、加拿大、澳大利亚、新西兰、日本、韩国、新加坡 10 个国家、80 多座城市。目前，熊猫外卖合作骑手超 26 万名，合作商户超 14 万家，全球服务用户超 1000 万人，并已完成D+轮融资，累计融资金额超过 2.75 亿美元。
About HungryPanda
Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of “Satisfy Your Chinese Taste”, the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.
Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.
At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.
我们的价值观
成为全球市场领先的在线餐饮生活平台，赋能海外中餐产业，搭建中餐爱好者与中华美食的桥梁。
Our Value
HungryPanda’s vision is to become the global market-leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.
我们的目标
通过不断优化的线上平台和行业领先的配送服务将餐厅和每一位顾客连接；不断巩固海外中餐行业的端对端价值链；不断努力提高效率和扩大规模，将中华美食传递到世界的每一个角落
Our Mission
Connecting merchants to consumers via our state-of-the-art online platform and industry-leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far-reaching business network and digital solution
我们的团队
我们是一群美食爱好者，我们渴望探索新的机遇，并热衷于为我们的生态系统中的每个人创造价值，就像我们要为客户提供优质正宗的中华美食一样。我们是一家年轻，创新，热情，和专业的公司，我们注重效率也拥抱革新。成功绝非只靠一个人的努力，团队意识是我们秉持的企业奥义，我们尊重彼此、乐于聆听、共同分享。每一份努力都将创造价值，我们用心工作，但也不忘尽情玩乐。
Our People
Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy!
About the Role
We are seeking a creative and data-driven Marketing Specialist to lead digital content management, social media operations, cross-industry partnerships, and marketing project execution. The ideal candidate has hands-on experience operating social media platforms, managing content calendars, collaborating with partners, and coordinating marketing campaigns across online and offline channels.
Job Description
1. Social Media & Content Operations
- Manage official accounts across multiple platforms (e.g., TikTok, Instagram, Facebook, Xiaohongshu).
- Plan content calendars, create copywriting and briefs, coordinate visual materials, and schedule publishing.
- Track performance analytics, review campaign results, and provide actionable insights for optimization.
- Maintain brand tone and enhance user engagement, reach, and retention through content.
2. Cross-Industry Partnerships & Co-Marketing
- Identify, negotiate, and execute partnership opportunities with brands, communities, student organizations, and KOCs/KOLs.
- Coordinate timelines, communication, and deliverables across both sides.
- Assist in co-branded event planning and execution for large-scale collaborations.
3. Marketing Project Ownership
- Take end-to-end ownership of marketing projects involving both B2C and B2B components — from planning, resourcing, timeline management, to execution.
- Coordinate internal teams (Ops, BD, Product, Creative) to ensure project delivery.
- Evaluate project performance and support continuous improvements.
Job Requirements
- 1–3+ years of social media operations or marketing experience.
- Able to operate multiple social channels with demonstrated understanding of platform differences.
- Strong writing & storytelling capabilities; comfortable producing short-form copy.
- Experience in campaign planning, partnership execution, or PR preferred.
- Familiar with data metrics (reach, CTR, retention, growth, ROI, etc.).
- Proficient in Excel for reporting, data tracking, and campaign analysis.
- Experience integrating online/offline resources or working with communities is a plus.
岗位简介
我们正在寻找一位具备数字化内容运营能力的市场专员，负责线上账号运营、内容管理、异业合作以及项目落地。该岗位需要熟悉社交媒体玩法，擅长文案、数据分析与资源整合，并具备线下市场活动执行经验。
岗位工作内容
1. 社交媒体 & 内容运营
- 负责 TikTok / INS / FB / 小红书等平台的账号运营。
- 制定内容排期、撰写文案、协同视觉素材、发布内容。
- 进行数据复盘和指标分析，输出优化策略。
- 提升用户互动、品牌曝光与内容表现。
2. 异业合作 & 品牌共创
- 对接品牌方、社区组织、KOL/KOC等合作资源。
- 负责合作洽谈、策划、排期协调以及活动落地。
- 推动线下或线上大型活动/合作执行。
3. 市场项目负责
- 独立负责市场项目（涉及C端与B端），包含方案、资源协调、时间管理与落地执行。
- 与内部（运营/产品/设计/BD）团队协作，保证交付结果。
- 项目复盘与优化输出。
任职要求
- 具备1–3年以上社媒运营或市场相关经验。
- 熟悉 TikTok、小红书、抖音、INS、FB 等平台运营逻辑。
- 有文案能力，能够产出内容。
- 具备线上线下渠道资源整合经验者优先。
- 有活动策划、项目推进、公关经验者优先。
- 能看懂数据，有excel应用能力用于分析复盘。
- 良好的沟通协调与项目管理能力。
Job Type: Full-time
Benefits:
- Dental care
- Paid time off
- Vision care
Licence/Certification:
- driver's license and a reliable vehicle (required)