Marketing Specialist at Hultafors Group in Mequon, WI

Description

Hultafors Group is a global house of premium brands united by a shared vision: improving how the world works. We empower professionals with durable, high-quality products and solutions that enhance functionality, productivity, and safety throughout the workday. From business development and logistics to product design and marketing, we operate as one powerful partner that propels our brands, our customers, and our people forward across Europe, North America, and beyond.

Our culture is built on three core values: trust, collaboration, and drive. Trust is the foundation of all our relationships, and we value openness, respect, and taking responsibility for our actions. Collaboration connects us across teams, brands, and countries, where experienced specialists work side by side with new talent and diverse perspectives are encouraged. Our drive fuels innovation and continuous improvement, helping us find new ways to make a positive impact on the work and lives of professional users worldwide

Job Summary

The Marketing Specialist leads the development and execution of integrated marketing campaigns and promotional creative across digital, print, packaging, trade shows, and customer-facing events to drive brand visibility and support business objectives. It collaborates closely with agencies to create brand-aligned collateral and packaging, while ensuring data integrity in marketing and product information systems. The position also monitors competitive activity, market trends, and professional end-user behavior to inform strategic marketing decisions. 

Key Job Responsibilities

Key Responsibility: Content Creation

• Create      visual assets & write copy of ads, landing pages, and social
• Build      infographics and other stimulating content 
• Build      & leverage influencer relationships

Key Responsibility: Campaign Development & Execution

• Plan, develop, and launch integrated marketing campaigns.
• Collaborate with cross-functional teams to ensure brand consistency.
• Execute promotional creative across various media formats.

Key Responsibility: Brand Collateral, Packaging & Agency Coordination 

• Work with external agencies to develop brand assets, packaging, and marketing      materials.
• Ensure brand guidelines are followed across all collateral and packaging.
• Support packaging development in collaboration with product and supply chain      teams.

Key Responsibility: Event Coordination

• Organize and manage logistics for trade shows and customer-facing events.
• Support sales and product teams with event materials and branding.

Key Responsibility: Competitive & Market Intelligence

• Monitor competitor activity and market trends.
• Analyze professional end-user behavior and preferences in tool categories.
• Translate insights into actionable marketing strategies.

Key Responsibility: Data Integrity

• Maintain and update master data related to marketing and product information.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of marketing experience, including developing and executing campaigns and creating marketing materials (digital, print, and/or packaging).
• Experience with social media marketing (content creation, scheduling, and basic performance tracking).
• Strong collaboration, communication, and project management skills, with high attention to detail and data accuracy.
• Experience with Adobe Creative Suite – required
• Capcut, Sprout Social, SEO, Google Ads and Canva is preferred - preferred