Horizon Next→
Strategist, Business Solutions at Horizon Next in NYC Metro Area
Entry LevelHybridFull-timeNYC Metro Area$64k–$80k/yr
Skills
media planningtv attribution modelsdata analysisflowchart creationconsumer research tools - mricompetitive intelligence tools - cadencecompetitive intelligence tools - adintelmedia strategyexcelpowerpointmedia management systemsbilling systemstargeting toolsadvocacy for diversity, equity and inclusion
Job Description
Summary: Horizon Next is a leading data-driven marketing organization focused on brand strategy, media planning, and analytics. The Strategist, Business Solutions will support strategic planning, account management, internal relationship management, and mentorship while collaborating with various teams to drive client growth and deliver insights from data analysis.
Responsibilities:
- Use your understanding of the media planning process to support Senior Strategist and Supervisor across a multitude of client deliverables
- Manipulate and analyze large datasets including TV attribution models and their outputs; own reporting for all traditional channels, pulling data and providing insights, create reports to showcase findings
- Create, format, and update flowcharts; ensuring Assistant’s output is accurate
- Collaborate on the development of POVs for new media opportunities, on an ongoing basis
- Responsible for utilizing consumer research and competitive intelligence tools (MRI, Cadence, AdIntel)
- Continue to strengthen understanding of media strategy and applications
- Prepare and distribute traffic instructions, partner with Traffic team to track deadlines and deliverables, responding to any inquiries appropriately
- Facilitate the billing and budget maintenance process
- Responsible for organization of team documents and process materials
- Establish frameworks and templates for presentations decks and team projects
- Collaborate with Senior Strategist and Supervisor to identify problems and recommend solutions
- Keep Senior Strategist and Supervisor updated on the status and timing of deliverables
- Engage and effectively interact with other Horizon Next departments, i.e. Investment, Traffic, Operations
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Contribute to other junior team member(s) development (train Assistant Strategists, onboard new Strategists)
Required Qualifications:
- A strong writer, presenter and communicator
- An independent worker with strong time management and organization skills
- A problem solver with the ability to develop creative solutions
- A strong team player, willing to roll up your sleeves
- Nimble and flexible with ability to succeed in a fast-paced environment
- Detail oriented with a commitment to follow through
- A supporter of and advocate for diversity, equity and inclusion
Preferred Qualifications:
- 1+ years previous media planning experience
- Basic understanding of advanced analytics and performance media
- Understanding of media math and advertising terminology
- Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
- Proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
Required Skills: Media Planning, TV Attribution Models, Data Analysis, Flowchart Creation, Consumer Research Tools - MRI, Competitive Intelligence Tools - Cadence, Competitive Intelligence Tools - AdIntel, Media Strategy, Excel, PowerPoint, Media Management Systems, Billing Systems, Targeting Tools, Advocacy for Diversity, Equity and Inclusion
Benefits: Discretionary bonus, Health insurance coverage, Life and disability insurance, Retirement savings plans, Company paid holidays, Unlimited paid time off (PTO), Mental health and wellness resources, Pet insurance, Childcare resources, Identity theft insurance, Fertility assistance programs, Fitness reimbursement
Benefits
Discretionary bonus
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement