Horizon Next→
Analyst, Advanced Analytics at Horizon Next in New York, NY
Entry LevelHybridFull-timeNew York, NY$80k–$95k/yr
Skills
statistical modelingpredictive modelingprogramming rprogramming pythonprogramming sqlmarketing response modelingbig data analysisanalytical mindsetproblem-solvingverbal communicationcollaborationorganizational skills
Job Description
Summary: Horizon Next is an innovative marketing organization focused on data-driven solutions. The Analyst, Advanced Analytics will apply statistical modeling and advanced analytic techniques to enhance clients' media spending efficiency while fostering relationships with various stakeholders.
Responsibilities:
- Assist in statistical modeling and marketing performance analysis to provide insights into media planning and buying
- Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure
- Work with stakeholders to improve current analytic processes and develop new capabilities that set us apart in the marketplace
- Use automation and technology to increase efficiency and to provide the infrastructure to scale
- Bring an “outside in perspective” to analytic development; explore, identify and assess external best practices - and translate to relevant application internally
- Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon
- Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas
Required Qualifications:
- Bachelor's degree required plus 0-1 years of industry experience
- Strong foundational knowledge of statistics and modeling (e.g. regression modeling/predictive modeling/inferential statistics) required
- Ability to generate clear, concise and comprehensive analyses that tell the story behind the data
- Excellent problem-solving skills and a dogged determination to work an issue through to its satisfying conclusion are both a must
- Persistence- Demonstrate tenacity and willingness to go the distance
- Strong verbal communication skills, extremely well-organized
- Analytical mindset with knowledge and passion for media, data, statistics and technology
- Collaborative, can-do attitude, a must
- Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously
Preferred Qualifications:
- Master's degree preferred (or, concurrent)
- Specific marketing response modeling knowledge such as MMM, a plus
- Academic or applied exposure to Programming/scripting (R, Python, SQL)
- Experience in the Advanced Analytics realm, preferably in media, marketing or an adjacent field
- Exposure to large data sets (“big data”) and analysis thereof a major plus
- Comfortable in dealing with ambiguity and managing change, plus the capacity to move through roadblocks with enthusiasm and alacrity
Required Skills: Statistical modeling, Predictive modeling, Programming R, Programming Python, Programming SQL
Important Skills: Marketing response modeling, Big data analysis
Nice-to-Have Skills: Analytical mindset, Problem-solving, Verbal communication, Collaboration, Organizational skills
Benefits: Health insurance coverage, Life and disability insurance, Retirement savings plans, Company paid holidays, Unlimited paid time off (PTO), Mental health and wellness resources, Pet insurance, Childcare resources, Identity theft insurance, Fertility assistance programs, Fitness reimbursement
Benefits
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement