Marketing Manager at Horizon in Charlotte, NC

At Horizon, we are driven by a commitment to innovation, collaboration, and the delivery of differentiated investment solutions that put clients first. We're looking for a Marketing Manager to help drive the execution of our marketing initiatives through effective project management, campaign coordination, and marketing operations.

In this role, you will support cross-channel marketing efforts across web and social media, manage content calendars and content management systems, and coordinate compliance approvals. You will also leverage marketing automation tools to deliver personalized, data-driven communications that drive engagement and support key business priorities. Additionally, you’ll coordinate production workflows and track performance metrics to ensure alignment, accountability, and continuous improvement across marketing initiatives.

Responsibilities:

Marketing Operations

• Partner with the Director of Strategic Communications and Sales Enablement to execute integrated marketing campaigns, coordinating content, timelines, distribution, and cross-channel activities to support business priorities and sales initiatives.
• Coordinate social media, website, and public relations activities, including content scheduling, distribution, and performance tracking to identify opportunities to improve engagement and visibility.
• Support the Director of Strategic Communications and Sales Enablement on content and campaign development to support the firm’s strategic priorities.
• Coordinate marketing compliance review and approval workflows, including annual review cycles and ad hoc submissions, ensuring materials are properly reviewed, documented, and approved prior to distribution.
• Support internal peer review processes for marketing materials, ensuring accuracy, consistency, and brand alignment prior to compliance submission and distribution.
• Manage marketing project workflows, timelines, content calendars, and deliverables through Asana and other content management systems, coordinating across stakeholders to ensure timely execution and accountability.
• Manage the SmartPress platform and associated collateral inventory, ordering, and fulfillment processes to ensure marketing materials and promotional items are current, readily available, and efficiently distributed
• Provide flexible support across the marketing team, contributing to cross-channel initiatives, special projects, and evolving business priorities.

Email Campaign Support and Automation

• Support Horizon's email marketing strategy across business priorities, product launches, and lifecycle stages, including designing, building, and optimizing multi-step customer journeys (behavioral, lifecycle, and time-based triggers).
• Manage the production and distribution of recurring marketing communications, ensuring content is accurate, timely, and delivered on schedule.
• Monitor campaign performance, track KPIs, and provide regular reporting and actionable recommendations.

What Makes You A Great Fit:

• Strong communication skills, both written and verbal
• Exceptional attention to detail and organizational skills, with a commitment to accuracy, consistency, and quality while managing multiple projects, competing deadlines, and shifting priorities
• Strong interpersonal and collaboration skills, with the ability to work effectively across teams and build relationships with various internal stakeholders
• Proactive, resourceful self-starter who takes ownership of responsibilities, anticipates needs, and thrives in a fast-paced, entrepreneurial environment
• Analytical and process-oriented, with an ability to identify opportunities to improve workflows, efficiency, and marketing effectiveness
• Curious and adaptable, with an interest in emerging marketing technologies, digital trends, and opportunities to improve processes and effectiveness

Qualifications and Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• Experience with CRM, marketing automation, and project management platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), and Asana.
• Five or more years of experience in marketing operations or related roles; financial services industry experience preferred
• Strong understanding of email marketing, campaign segmentation, automation workflows, and deliverability best practices.
• Experience coordinating marketing content through regulated or compliance-driven approval processes.
• Proven track record in project management and process optimization
• Sound presentation skills and ability to translate metrics into understandable business insights
• Experience leveraging artificial intelligence (AI) to automate and systematize processes and procedures