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eCommerce Consumer Engagement Specialist at Home Hardware · St. Jacobs
ExperiencedHybridContractSt. Jacobs, Ontario, CA57600 CAD–75600 CAD/yr
Skills
htmlcmsgoogle analyticsheatmappingmicrosoft office
Job Description
Welcome Home!
We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of communities across the nation.
Driving Personalized Ecommerce Experiences
As the eCommerce Consumer Engagement Specialist, you will develop and execute homepage merchandising, digital personalization, and site promotional activities that offers our customers a best-in-class, highly personalized, and seamless online shopping experience. Led by the eCommerce Manager, this position suits someone who has a strong understanding of customer behaviour and journey mapping across in-store and digital touchpoints, with proven ability to create seamless omni-channel retail experiences that prioritize customer needs and preferences.
*Please note this is a 14-month term.
Ready to make an impact in a new role? Here’s how:
- Optimize homepage merchandising strategies based on historical performance, competitive research and emerging online trends to maximize conversion.
- Utilize site heatmapping and consumer analytics to define performance and adjust appropriately for optimal results.
- Create personalized, data-driven website experiences based on customer behaviour, preferences, and lifecycle stage.
- Leverage customer segments from the Customer Data Platform to tailor content and product recommendations, delivering a 1:1 personalized experience for online customers.
- Work closely with the CRM team to align consumer engagement strategies across channels.
- Develop unique online offers tailored to customer segments and lifecycle stages.
- Develop unique, store-based experiences by customizing content, promotions, and product offerings based on store location, banners and services available at each location.
- Work closely with IT & merchandise data teams to ensure accurate representation of in-store offerings on the website, aligning online and offline retail experiences.
- Monitor key performance indicators (KPIs) related to content personalization initiatives.
- Lead online promotional initiatives to streamline internal processes and workflows.
- Build a promotional calendar and manage both site-wide and targeted events utilizing promo codes to drive traffic and increase conversion.
- Maintain and prepare the budget and forecast for all promo code events, collaborating closely with cross-functional teams.
- Work in coordination with marketing channel owners to optimize consumer engagement and drive sales.
- Collaborate with the Merchandise, Promotions and cross-functional Marketing teams to facilitate site-wide promotional events and build brand assets. Analyze online event performance and provide stakeholders with comprehensive insights.
We’re looking for:
- Diploma in Business, Digital Marketing, eCommerce with 3-5 years of demonstrated expertise in digital commerce marketing and advanced personalization strategies.
- Strong understanding of customer behaviour and journey mapping across in-store and digital touchpoints.
- Knowledge of CRM and customer segmentation strategies, specifically in retail.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Demonstrated experience with HTML or CMS platforms, Google Analytics or other related experience.
- Knowledge and experience with heatmapping a definite asset.
- Strong computer skills and knowledge of Microsoft Office, including Word, Excel, PowerPoint and Outlook.
- Excellent communication skills, organizational and project management skills.
- Strong attention to detail with the ability to prioritize and react to changing situations. Ability to work under pressure and meet deadlines.
- The ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.
How we’ll make you feel at Home
Our Team Members enjoy life at Home with our strong culture of support and inclusion, excellent benefits, and a team that always has your back. You will receive:
The expected starting salary range for this role is $57,600- $75,600; the final offer will reflect relevant skills and experience.
- Comprehensive Benefits Program including:
- Health, Dental, Vision, Paramedical, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
- Group RRSP.
- Discount at our Corporate Retail Store in St. Jacobs.
- Home & Auto Insurance discounts.
- Competitive vacation time.
- Employee Discount Program through Venngo WorkPerks.
This job posting is for an existing vacancy within our organization.
Bring your unique skills, thrive with interesting and challenging work, and experience what it’s like at Home. Apply today - this is a great opportunity to join a proudly Canadian company that is 100% ready to help you build your future.
Home Hardware recognizes the value of a diverse team. We believe that different perspectives, backgrounds, and experiences make us stronger as an organization. Applicants representing the full diversity of communities in Canada are encouraged to apply with confidence. Please let us know if you require accommodation during the recruitment process.
Canadians call us Home Hardware. We call it Home.