Digital CRM Analyst (Remote) at Hilton Grand Vacations in Miami, FL

Job Responsibilities: 

Lead Management Operations

• Support end‑to‑end execution of lead management initiatives, including intake & prioritization, strategic brief, requirements definition, technical execution, QA, and launch readiness.

• Own the day‑to‑day functioning of lead management initiatives.

• Maintain operational program roadmaps and define interdependencies between teams; facilitating mitigation of potential risks to milestone delivery

• Own the creation and facilitation of ‘last mile’ go to market activities: planning, training materials & communications

Lead Management Strategy 

• Support initiative business valuation and prioritization of initiatives in assigned area
• Support initiative execution by sharing cross-functional inputs to strategy, go to market, and continuous improvement initiatives
• Facilitate creation of cross-functional initiative strategy briefs, priority plans and project charters

• Monitor revenue growth targets by partnering with strategic leads to create initiative reports and recommendations

Cross-functional Program Execution & Operations

• Own operational checklists, SOPs, and workflow documentation

• Coordinate with internal partners to ensure tasks are completed on schedule

• Track and manage incoming requests, prioritizing and routing them as needed

• Drive project timelines, status updates, and issue resolution

• Maintain status documentation & RAIDD log

• Assist in coordinating cross‑functional tasks & dependencies with business, marketing, and technology.

• Support budget management & forecasting 

Qualifications:

• Bachelor’s degree in Marketing, Business, Operations, or related field.
• 2–4 years of experience in CRM, digital marketing operations, or marketing program management.
• Experience with stakeholder management, with an ability to integrate traditionally siloed teams to foster collaboration, enhance decision-making processes, and drive organizational accountability
• Strong proficiency in Excel and experience with dashboards (Power BI, Tableau).
• Demonstrated experience in leveraging data-driven insights to enhance business performance through strategic, value-based initiative prioritization
• Ability to distill and articulate complex business challenges while uniting teams around data-driven solutions to drive strategic alignment and impactful outcomes
• A strong understanding of new marketing & data technologies 
• Experience in the timeshare industry a plus

HGV was awarded four out of five stars for fostering a culture of work-life balance and family-friendly benefits, and is one of Newsweek's "America's Greatest Workplaces for Parents & Families." Over the past 30 years, the highest honor we’ve received is the continued loyalty of our Owners, Members and Guests. We’ve also earned accolades for the remarkable work of our dedicated Team Members throughout our resorts, call centers and corporate offices.

We offer an excellent benefit package to our full-time Team Members that include Day One medical, dental and vision insurance, 401K plan, Paid Time Off (PTO) program and extraordinary travel benefits!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.