Hightech Solutions
Performance Marketing & E-Commerce Specialist at Hightech… · Lahore
Mid LevelOn-siteFull-timeLahore
Job Description
About the Role
We are looking for a results-driven Performance Marketing & E-Commerce Specialist to manage and grow our online sales channels for laptops, desktops, computer accessories, networking equipment, and other IT products.
The ideal candidate will be responsible for planning and executing digital advertising campaigns, optimizing e-commerce performance, managing product listings, improving conversion rates, and driving profitable online revenue. This role requires a strong understanding of performance marketing, e-commerce operations, customer acquisition, and data-driven decision-making.
Key Responsibilities
1. Performance Marketing & Paid Advertising
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms after coordinating with the content manager.
- Manage Google Search, Shopping, Performance Max, remarketing, and lead-generation campaigns.
- Develop strategies to increase website traffic, online sales, qualified leads, and return on advertising spend (ROAS).
- Conduct keyword research, audience targeting, competitor analysis, and campaign testing.
- Monitor advertising budgets, cost per acquisition (CPA), conversion rates, and campaign profitability.
- Create and test ad creatives, promotional offers, product campaigns, and landing pages.
- Implement retargeting strategies to recover abandoned carts and re-engage potential customers.
- Manage day-to-day operations of the company's e-commerce website and online marketplaces, where applicable. Coordinate with logistics and payment gateway partners and ensure smooth order placement and delivery processes. Make sales reports daily and monthly and present to Marketing Consultant.
- Upload, update, and optimize product listings for laptops, desktops, processors, RAM, SSDs, GPUs, monitors, printers, and IT accessories.
- Ensure product titles, descriptions, specifications, pricing, images, availability, and warranty information are accurate.
- Coordinate with inventory, sales, and procurement teams to maintain updated stock and pricing information.
- Plan and execute online promotions, seasonal campaigns, discount offers, and product launches.
- Improve the customer shopping experience, website navigation, product discovery, and checkout process.
- Monitor orders, cancellations, returns, customer inquiries, and other e-commerce operational metrics.
- Analyze website performance and identify opportunities to improve conversion rates.
- Optimize product pages, category pages, landing pages, and checkout journeys.
- Conduct A/B testing on ad creatives, landing pages, product messaging, and promotional offers.
- Identify and address issues affecting website speed, mobile usability, customer experience, and abandoned carts.
- Work with developers or technical teams to implement tracking, website improvements, and conversion enhancements.
- Set up and monitor Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
- Track key performance indicators, including revenue, ROAS, CPA, conversion rate, average order value, and customer acquisition cost.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Analyze customer behavior, campaign attribution, sales trends, and product-level profitability.
- Use data to make informed decisions about advertising budgets, product promotions, and marketing strategy.
- Implement basic on-page SEO strategies for product and category pages.
- Conduct keyword research for laptop models, computer components, IT equipment, and related search terms.
- Coordinate with the content and design teams to produce product creatives, promotional banners, ad copy, and landing-page content.
- Analyze competitor pricing, product positioning, promotional strategies, and online visibility.
- Support organic traffic growth through optimized product descriptions, category structures, and relevant content.
- Collaborate with sales, inventory, procurement, customer support, and management teams to achieve revenue targets.
- Identify high-demand and high-margin products for advertising and promotional campaigns.
- Develop strategies for upselling and cross-selling accessories, warranties, peripherals, and complementary IT products.
- Monitor competitor offers and market trends to maintain competitive online pricing.
- Recommend initiatives to improve customer retention, repeat purchases, and overall digital sales performance.
- Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field; equivalent practical experience may be considered.
- 2–4 years of hands-on experience in social media, performance marketing, e-commerce and digital sales.
- Practical experience with Google Ads, Meta Ads Manager, Google Analytics 4, and conversion tracking.
- Experience managing e-commerce websites and product catalogs. Shopify and Wordpress expert.
- Understanding of ROAS, CPA, CTR, CPC, conversion rate, customer acquisition cost, and sales attribution.
- Strong analytical, problem-solving, communication, and reporting skills.
- Proficiency in Excel or Google Sheets.
- Ability to manage multiple campaigns, budgets, deadlines, and business priorities.
- Experience with Google Merchant Center and product feed optimization.
- Knowledge of SEO, remarketing, email marketing, and customer relationship management (CRM) tools.
- Familiarity with local online marketplaces like Daraz etc and payment, delivery, and cash-on-delivery workflows.
- Understanding of laptop specifications, brands, product generations, warranties, and IT hardware categories.
Key Performance Indicators (KPIs)
Performance will be evaluated against measurable business objectives, including:
- Online revenue growth and achievement of sales targets. (website sales and social media lead generation targets)
- Return on ad spend (ROAS) and advertising profitability.
- Cost per acquisition (CPA) and customer acquisition cost (CAC).
- Website conversion rate and average order value (AOV).
- Paid and organic website traffic growth.
- Product listing accuracy and catalog completeness.
- Cart abandonment and checkout conversion improvements.
- Low bounce rate.
- Campaign execution, reporting accuracy, and budget efficiency.