Sales Executive - Duty Free (Langkawi) at Heineken · Location…

Key Accountabilities

• Execute customer plans aligned with Duty Free channel priorities to achieve commercial objectives.
• Deliver volume, revenue, distribution, and premiumisation targets while driving portfolio growth.
• Manage customer relationships through regular engagement, responsive support, and effective issue resolution.
• Identify growth opportunities by monitoring customer performance, market trends, and competitor activities.
• Ensure excellent in-store execution through Heineken Steps of Visit, merchandising standards, POSM deployment, and promotional activities.Maintain product availability by monitoring stock levels, inventory health, demand forecasts, and mitigating out-of-stock risks.
• Support new business opportunities through expanded distribution, new listings, commercial initiatives, and market intelligence.
• Ensure compliance and governance by adhering to HeiRules, HeiCode, Responsible Consumption standards, Duty Free regulations, and approved commercial processes.

Key Responsibilities

1) Perform 4 steps sales call to assigned customers of Duty Free Market

1. Pre-call planning & preparation
2. Outlet execution according to EOE standard (focus SKUs, POSMs & stock display, chilled & ready-to-serve stocks, product freshness and amenities)
3. Sell-in of promotions, innovations and assortment optimization, and utilize outlet contract to drive sales performance
4. To-do-list –ensure follow up actions from the sales calls are captured

2) Business Development

1. Prospecting -assess and acquire outlets, secure functions & special events
2. Review and analyse outlet performance, develop solutions and evaluate outcome for both internal and external stakeholders
3. Execute & support company-initiated activities

3) Market Intelligence

1. Feedback on competitor activities
2. Maintain & update relevant outlet information

Competencies & Skills

• Good communication & interpersonal skills
• Strong collaboration skills – able to build relationships, influence, and manage conflicts in order to get things done
• Adequate analytical skills – able to analyze outlet performance, evaluate options and develop solutions
• Good team player –support ASM in managing distributors and other operational matters, provide guidance to new team members
• Reliable and trustworthy – take accountability and act with integrity

• Adaptable to changes and innovations
• Well discipline and able to work independently