Associate Director, OOH at Hearts &… · New York

Associate Director, OOH

Location: New York, New York, United States of America · Hybrid

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Company:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Overview
As an OOH Associate Director, you will be responsible for collaborating with clients and internal teams to lead and implement the strategic and tactical direction for OOH. The AD is responsible for communicating with interdepartmental teams to develop a holistic OOH campaign strategy which supports client goals. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns.
Qualifications
Minimum of 5+ years of OOH media planning experience
Luxury client experience a plus
Strong team management and interpersonal communication
Strong negotiation skills
Ability to collaborate and work as part of a team
Strong presentation skills
Excellent skills in MS Office: Excel, Word and PowerPoint
Responsibilities
Responsible for communicating with management on account and group status
Identify client goals/objectives and lead the development of OOH strategies and tactics for current campaigns
Oversee and implement tactical planning, negotiation, activation, and maintenance of designated OOH media campaigns within offline and online environments
Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies
Provide POV for staff and clients on new opportunities and vendor partners
Build strong relationships with senior-level client counterparts and manage day-to-day relationships
Analyze competitive activity in the marketplace
Have a thorough knowledge of the principles of OOH advertising as well as an understanding of media concepts and terms, creative and budget requirements
Have an ability to write clearly and concisely and present orally in an articulate and confident manner
Have thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing
Oversee the development and growth of assigned team members


$70k-$125k

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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