Marketing Operations & Automation Specialist at Hearst… · South…

In Some Jobs You Take Orders. In This One, You Write History.

Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health.

We’re looking for people who are: Intelligent. Productive. Committed. Willing and able to go above and beyond. Passionate about making a difference. Innovative. Energized. And want to play an essential role in a successful company’s continued growth.

Are you ready for this exciting challenge?

POSITION SUMMARY:

The Marketing Operations & Automation Specialist is a hands-on, tactical role responsible for owning and enabling both marketing operations and digital campaign execution. This position plays a critical role in building, maintaining, and continuously improving marketing workflows, leveraging automation and emerging technologies such as AI, and supporting the execution of digital marketing campaigns across email, landing pages, and paid media.

Reporting to the Senior Digital Marketing Manager, this role serves as an operational backbone for the marketing team, helping ensure marketing processes are efficient, campaigns are executed on time and with quality, and data from multiple platforms is integrated and accessible to support decision-making. The Specialist proactively identifies inefficiencies, recommends improvements, and helps evolve how marketing work gets done—not just how campaigns are executed.

The position serves as a key contributor to the ongoing evolution of the marketing technology stack and actively supports the adoption and experimentation of AI-driven workflows, automation, and scalable digital content creation.

ESSENTIAL FUNCTIONS AND KEY ACCOUNTABILITIES:

• Own the day-to-day execution and optimization of marketing operations, including the setup, execution, and continuous improvement of automated marketing workflows across marketing platforms (e.g., Eloqua, HubSpot, ZoomInfo, CRM integrations).
• Manage data operations activities, including uploading, processing, and routing lists using tools such as ZoomInfo Ringlead or similar platforms to support marketing and sales initiatives, with accountability for data accuracy, consistency, and quality.
• Proactively experiment with and apply AI-powered marketing tools to improve efficiency, quality, and scalability, including workflow automation, content generation, and AI-assisted video creation for digital campaigns.
• Create and maintain dashboards and performance reports that integrate data from multiple marketing and analytics platforms, ensuring insights are actionable and aligned to campaign and business objectives.
• Partner with marketing leadership to evaluate, implement, and optimize marketing technology tools and processes to support ongoing improvements in efficiency and scalability.
• Build, maintain, and update landing pages for digital marketing campaigns using no-code or low-code platforms (e.g., Ion or similar tools), following established standards and best practices.
• Support the execution of email marketing campaigns, including build, testing, deployment, troubleshooting, and quality assurance.
• Assist with the setup, execution, and monitoring of digital advertising campaigns, including coordination of assets, tracking, and performance measurement.
• Own and maintain documentation, best practices, and process guidelines related to marketing platforms, workflows, and campaign execution.
• While the role is hands-on, the focus is on building scalable, repeatable processes rather than one-off campaign execution.

Minimum Qualifications

Experience and Knowledge

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 3–5 years of experience in digital marketing, marketing operations, or a similar hands-on marketing role requiring both execution and operational problem-solving.
• Experience working with marketing automation platforms such as Eloqua, HubSpot, Marketo, Pardot, or similar tools.
• Working knowledge of marketing analytics, data integration, and performance reporting.
• Hands-on experience experimenting with AI tools used in marketing, or a demonstrated ability to quickly learn and apply emerging AI and automation technologies.

Skills Required:

Technical / Hard Skills

• Working knowledge of the integration between marketing automation platforms, CRM systems, websites, and analytics tools.
• Experience configuring, managing, and optimizing marketing automation workflows, including campaign setup, segmentation, and process improvement.
• Familiarity with AI-driven marketing tools (e.g., workflow automation, content generation, video creation) and an interest in testing and evaluating new AI capabilities.
• Experience with data analysis, dashboard creation, and performance reporting using marketing and analytics platforms.
• Experience supporting digital marketing campaigns, including email, advertising, and landing page execution.
• Experience with data operations tools such as ZoomInfo Ringlead or similar platforms used for list uploads, routing, and data management.
• Basic understanding of HTML/CSS and ability to troubleshoot digital marketing assets.
• Ability to design, document, and improve repeatable marketing processes and workflows.
• Experience implementing quality control, testing, and troubleshooting processes across marketing campaigns and platforms.

Soft Skills:

• Ability to collaborate effectively across cross-functional teams and work well in a team-oriented environment.
• Strong organizational and time-management skills, with the ability to manage multiple projects in a fast-paced environment.
• Clear and professional written and verbal communication skills.
• Detail-oriented, proactive, and comfortable working in a hands-on, execution-focused role.
• Comfortable working independently, identifying problems, and proposing solutions without waiting for direction.
• Curious mindset with a willingness to learn, test, and adapt—especially with emerging technologies and AI-driven tools.

Licensure/Certifications:

• N/A

Travel Requirements:

• N/A

About FDB:

FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions. We offer more than three decades of experience in transforming medical knowledge into actionable, targeted, and effective solutions that help improve patient safety, operational efficiency, and healthcare outcomes. For a complete look at our solutions and services, please visit http://www.fdbhealth.com or follow us onandLinkedIn.

We value Integrity, Respect, Responsibility, Teamwork, and Creativity. Our offices in South San Francisco and Indianapolis have been awarded with Top Workplaces honors by The Bay Area News Group and the Indy Star, since 2016 (the Top Workplaces honors are based solely on the results of an employee feedback survey by a leading research firm that specializes in organizational health and workplace improvement). FDB offers competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.

We are an Equal opportunity employer – vets/disabled. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.

First Databank, Inc. (FDB) endeavors to make www.fdbhealth.com accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email accommodations@fdbhealth.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

For more information about our commitment to equal employment opportunity, please visit EEO is the Law, EEO is the Law Supplement, Pay Transparency, and FDB EEO/AA Statement.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in San Francisco, CA. The reasonable estimate, if hired in San Francisco, is $90,000 – $100,000. Please note this information is specific to those hired in location. If this role is open to candidates outside of location, the salary range would be aligned to that specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits. Learn more about our benefits here.