Acquisition Manager at Hearing Dogs… · Edinburgh

Job title: Acquisition Manager

Responsible to: Head of Acquisition Based: Hybrid - The Grange, Saunderton, Buckinghamshire Contract: Permanent, Full Time

The Acquisition Manager will play a vital role in driving income growth by acquiring new supporters, Sponsor a Puppy sponsors, donors, lottery players and legacy pledgers. You will lead on developing, delivering, and optimising acquisition campaigns that grow leads, conversions, and long-term value for Hearing Dogs for Deaf People.

Working within the Performance Marketing team and reporting to the Head of

Acquisition, you’ll use audience insight, creative testing and data-driven decision

making to increase supporter numbers and improve conversion rates across all

acquisition channels. Ensuring that every acquisition activity clearly communicates the impact of our work, connecting supporter action to life-changing outcomes for people who are deaf or have hearing loss.

This is a hands-on, fast-paced role perfect for someone who loves direct marketing and driving measurable results and wants to make a difference to people living with hearing loss.

Key Responsibilities

Acquisition Strategy, Planning & Development

• Plan, execute and deliver annual acquisition plans for Sponsor a Puppy, Lottery, Legacy and other product income streams across face to face, digital and print with clear KPIs, cost-per-acquisition targets and growth goals.
• Adopt a test and learn approach via A/B testing, collaboration and segmentation to maximise insight, conversion and long-term performance and value.
• Work with the Head of Acquisition to plan and optimise investment, ensuring activity meets ROI and budget expectations and aligns with other marketing activity.
• Work with the Head of Acquisition to identify new audience and income opportunities to diversify our acquisition programme beyond the current marketing mix, to help build a resilient, scalable, multi-channel programme for future-proof stability.
• Use audience insight, personas and performance analytics to continually refine targeting and messaging, making continual improvements to the programme for growth.

Lead Generation & Conversion

• Working closely with the digital marketing team develop and oversee lead generation campaigns, ensuring high-quality leads flow into the funnel efficiently and at target CPA.
• Working closely with the wider marketing team test new formats, creative concepts, value propositions, landing pages and journeys to drive higher conversions.

Campaign Management

• Brief, manage, review and evaluate campaign activity and testing, ensuring constant improvement of messaging, content, propositions, media, data. Sharing results and insight with the wider team.
• Work with the in-house Creative and Digital teams to produce compelling, response-led, brand-aligned marketing assets.
• Coordinate with agencies, printers, production and fulfilment houses where needed, ensuring efficient delivery, excellent customer service and value for money.

Performance, Insight & Reporting

• Using insights from the Digital and Data team and external partners, review weekly and monthly performance and implement actionable insights to drive optimisation.
• Maintain accurate and up-to-date CPA, ROI, and conversion metrics.
• Monitor supporter quality, working with the Supporter Retention & Growth team to ensure newly acquired supporters deliver long-term value.
• Share insights and learnings across the Performance Marketing team.
• Monitor competitor trends and market developments to keep products fresh, compelling, and competitive.

Collaboration

• Work closely with Digital, Creative, Performance Marketing and Supporter Retention & Growth teams, including Supporter Services to deliver seamless supporter experiences.
• Build strong relationships across Marketing, Brand, Income Generation, IT, Finance and wider teams to ensure acquisition activity supports wider business objectives and maximises on opportunities.
• Act as a key advocate for Supporter acquisition across the organisation, proactively sharing performance insights, market trends and opportunities with senior stakeholders.
• Support integration of acquisition products and channels into wider campaigns, brand moments, and cross-charity initiatives.
• Ensure all acquisition activity is aligned with our brand framework and fundraising proposition.

Skills, Knowledge and Expertise

Essential

• Strong track record of delivering individual giving activity across multiple channels, including face to face, digital, direct marketing and fundraising products (lottery, legacy, regular giving) ideally in a charity or not for profit.
• Experience of budget creation, management and forecasting.
• Experience of data segmentation.
• Excellent analytical skills, comfortable working with CRM and supporter data, and deep understanding of campaign optimisation, A/B testing and segmentation.
• Agency and supplier management experience.
• Strong project management and organisational skills.
• Effective communication and collaboration skills.
• Proactive, detail-oriented, and able to translate strategy into action.
• Good understanding of best practice in charity fundraising, including compliance requirements and the ongoing supporter stewardship.
• Demonstrates strong brand knowledge and ability to apply organisational brand framework and story effectively.

Desirable

• Familiarity with CRM systems (e.g. Dynamics 365) and fundraising best practices.
• Understanding of disability, health, or animal welfare sectors.

This post is exempt from the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 due to its duties involving the protection of children and/or adults at risk. Applicants are therefore required to disclose all spent and unspent convictions, cautions, warnings, and reprimands, as well as any relevant non-conviction information. The successful candidate will be required to undertake a Disclosure and Barring Service (DBS) check in accordance with the Police Act 1997 (Part V).

Please click below to apply - applications close on 6th November 2026.

Benefits

• Employee Assistance Programme
• Death in Service Payment
• Annual leave enhancements recognising long service
• Day off for your birthday
• Defined contribution group personal pension plan
• Enhanced sick pay
• Enhanced maternity, paternity and adoption pay
• Eye care
• Hearing tests
• Learning and Development opportunities
• Discounts on merchandise at Hearing Dog gift shops
• Pet Dog Policy