Senior Designer at HB in Cape Town, Western Cape, South Africa

About HB

HB is a leading independent UK creative agency that partners with some of the world’s most influential B2B brands. Our mission is to craft powerful creative solutions that connect business audiences through insight-led strategy, compelling storytelling, and design excellence.

The Role

We’re looking for a Senior Designer - a hands-on design thinker and inspiring leader who can guide our creative team in delivering design excellence across all projects. You will play a key role in defining and maintaining HB’s design standards, ensuring every output embodies creativity, craft, and clarity.

The ideal candidate will have deep B2B agency experience, strong conceptual ability, and a refined understanding of how design brings business strategy and storytelling to life across multiple touchpoints - from brand identity to digital campaigns.

Key Responsibilities

• Lead the creative development and visual design direction across branding, digital, and content projects.
• Work closely with the Design Lead and Creative Director to evolve the agency’s visual language and creative standards.
• Mentor and inspire designers to push boundaries while delivering world-class quality.
• Translate client briefs and strategies into compelling visual narratives that drive engagement and differentiation.
• Oversee design quality across pitches, campaigns, and digital experiences.
• Collaborate with copywriters, strategists, and account teams to ensure creative cohesion and conceptual integrity.
• Stay ahead of design trends, technologies, and tools to keep the agency’s creative offering progressive and relevant.

Requirements

• 8+ years of professional experience in a creative or digital agency, ideally with B2B brand clients.
• Strong portfolio demonstrating leadership in brand identity, digital design, and integrated campaigns.
• Exceptional eye for typography, layout, and visual hierarchy.
• Experience mentoring and leading creative teams.
• Confident in presenting work internally and externally, with a collaborative and solution-driven mindset.
• High proficiency in Adobe Creative Suite and familiarity with Figma or similar digital design tools
• High proficiency in Microsoft 365.
• Passion for blending creativity and strategy to solve complex business challenges through design.