What we expect from you - Must be able to write copy that:
- Is concise, clear, creative, and supportable
- Displays good sentence structure
- Has overall good composition and a logical flow
- Is grammatically correct
- Has no spelling errors
- Creates and Develops
- Writes headlines, subheads and body copy
- References and fact-checks copy
- Concepts for professional and consumer campaigns, including, but not limited to: direct mail, details aids, banner ads, journal ads, etc.
- Educational and motivational tools for the sales force
- Spends the majority of time making sure that tactics (sales aids, brochures, etc.) for the campaign of his/her primary account are executed in an accurate, creative, and timely manner
- Consults with Account Services and colleagues for information on product
- Obtains additional background and current development information through research (Internet, medical publications, etc.)
- Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach
- Works with supervisor and/or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projects
- Reviews/presents copy to senior team members to ensure adherence to strategic focus and tone
- navigates an ever-changing landscape while adjusting and revising copy until approved
- Develops therapeutic flexibility in order to provide copy support where needed (i.e., backup for other accounts and New Business accounts)
- Collaborates with an Art Director on new business opportunities
- Explores ways that the Art Director can graphically present the brand story and associated data
- understands the role of strategy in the creative development process
- Familiarizes themselves with industry practices especially FDA regulations
- Familiarizes themselves with client workflow, risk environment and therapeutic history
- Demonstrates an ability to think visually
- Understands the idea of branding and campaign development
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