Vice President of Marketing at Harrow, Inc. in Location not listed

Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us. Who is Harrow? Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need.  We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of! Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including: An expandingRetina Portfolio including IHEEZO®, TRIESENCE®, BYOOVIZTM, and OPUVIZTM Abroad Dry Eye Disease product line, led by VEVYE® and bolstered by well-known adjacent ocular surface disease products such as FLAREX® and FRESHKOTE® A peri-operative Surgical product line, led by TRIESENCE®, and BYQLOVITM A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO®, NATACYN®, and VERKAZIA® A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01 Job Summary The Vice President of Marketing will lead the enterprise marketing strategy and commercialization planning across our growing ophthalmic portfolio. As a key member of the Commercial Leadership Team, this executive will drive brand performance, launch excellence, and market expansion to accelerate revenue growth. Operating in a fast-paced, high-growth environment, this leader will build and scale a high-performing marketing organization. The successful candidate will design innovative omnichannel engagement strategies, shape differentiated brand positioning, and leverage data-driven analytics to maximize adoption of our therapies across HCP and consumer audiences. Core Responsibilities Strategic Leadership & Portfolio Management Lead enterprise brand strategy, end-to-end lifecycle management, and launch readiness across the company’s product portfolio. Drive strategic positioning, pricing, and market expansion initiatives to maximize long-term growth and commercial performance. Partner with Executive Leadership, Sales, Market Access, Medical Affairs, and other critical functions to ensure strategic alignment and commercialization success. Commercial Execution & Analytics Develop and execute integrated omnichannel marketing strategies across digital, field, and media platforms to accelerate brand awareness and adoption. Establish clear forecasting models, investment/resource allocation strategies, and KPIs to optimize ROI and overall business impact. Utilize market research, competitive intelligence, prescription data, and CRM analytics (e.g., Salesforce, Tableau) to inform agile decision-making. Build and maintain strategic relationships with KOLs, industry partners, and external stakeholders, leading medical education and congress strategies. Team Building & Organizational Excellence Lead, mentor, and scale a high-performing marketing team, fostering a culture of accountability, innovation, and executional excellence. Direct agency and vendor partnerships to ensure the delivery of high-quality, differentiated promotional campaigns and customer-facing materials. Qualifications & Requirements Bachelor’s degree in Marketing, Business, Life Sciences, or a related field required; MBA or advanced degree preferred. 12+ years of progressive commercial leadership experience in the pharmaceutical or biotech industry, with a strong preference for direct experience in ophthalmic pharmaceuticals/eye care. Proven track record of successful brand leadership, go-to-market strategy, product launches, and scaling brands through high-growth commercialization phases. Deep understanding of omnichannel marketing, customer engagement, and ROI-driven resource allocation. Exceptional executive communication and stakeholder management skills. Proficiency with CRM systems and commercial analytics platforms. Position Type Remote Travel Up to 25%