Sales BDC Agent at Harr Motor Group in Worcester, MA

SALES BDC AGENT
NEW & USED CAR SALES | HARR TOYOTA & CDJR

About the Role

Harr Toyota & CDJR are one of the most recognized dealerships in Central Massachusetts, and our Business Development Center is the engine that drives showroom traffic. As a Sales BDR, you'll be the first voice our customers hear — handling inbound and outbound leads, setting quality appointments, and delivering a customer experience that reflects the Toyota standard of excellence. This is an office environment, phone-forward role with strong earning potential and real room to grow.

Position Details
Department: Harr Toyota – Business Development Center (BDC)
Reports To: BDC Manager & BDC Supervisor
Schedule: Full-time | Rotating schedule including some weekends
Compensation: Hourly base + performance-based incentives
Location: Worcester, MA

Key Responsibilities

• Handle inbound and outbound calls, texts, and emails for new and pre-owned Toyota sales leads promptly and professionally
• Convert leads into quality showroom appointments using proven BDC communication techniques
• Follow up with unsold, uncontacted, and unsatisfied leads according to BDC cadences
• Confirm appointments and conduct courtesy reminder calls to increase show rates
• Log all customer interactions and appointment outcomes accurately in the CRM (DriveCentric)
• Meet or exceed weekly and monthly KPIs including contact rate, appointment rate, and show rate
• Collaborate with Toyota sales consultants to ensure seamless lead handoffs and a smooth customer experience
• Stay informed on current Toyota models, incentives, and promotions to speak confidently with customers
• Participate in team meetings, BDC trainings, and ongoing performance coaching

What We're Looking For

• Strong verbal and written communication skills — confident and engaging on the phone
• Positive, competitive mindset with a drive to hit and exceed targets
• Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail
• Prior BDC, sales, or customer service experience preferred
• Familiarity with CRM software is a plus (DriveCentric experience a bonus)
• Professional, reliable, and a strong team player

What We Offer

• Competitive hourly base pay plus performance bonuses
• Paid time off: 1 week sick pay and 2 weeks vacation
• Paid training and ongoing development
• Clear path for growth within the BDC and across Harr Auto Group
• Health benefits and childcare reimbursement ($100/week)
• Sign-on bonus: $500 after 90 days of employment
• $45,000 - $70,000 Compensation range depending on performance and experience