Marketing Coordinator at Harbor's Edge in Norfolk, VA

Description

At Harbor’s Edge, excellence is our standard. Located along the picturesque Elizabeth River in Norfolk, our five-star, resort-style Continuing Care Retirement Community provides a full continuum of care in a setting defined by elegance, engagement, and community.

Recognized as a 2025 “Best” Senior Living Community by U.S. News & World Report, we are proud to foster a culture where team members are valued, supported, and empowered to grow. Our employees are essential to our success, and we are committed to maintaining a workplace that reflects the same quality and care we provide to our residents.

We are seeking a full-time Marketing Coordinator to join our Marketing Department. In this role, the Marketing Coordinator will support the sales team in meeting sales and occupancy goals by serving as a key administrator of the Customer Relationship Management (CRM) system. Responsibilities include maintaining accurate data entry, managing lead workflows, generating reliable reports, and ensuring consistent representation of the company’s brand across all communications and interactions.

Key Responsibilities:

• Greet residents, prospects, and guests in the Marketing Office and handle incoming calls, providing a professional and welcoming experience Monday–Friday, 9:00 AM–5:00 PM.
• Manage daily operations of the Marketing Office to maintain a professional environment. Serve as a primary CRM user by monitoring inquiries, entering and updating data, assigning leads, and ensuring accurate and timely workflow management.
• Maintain CRM data integrity through ongoing cleanup, validation, and reconciliation to ensure accuracy, consistency, and reliable reporting. Support CRM-driven marketing events by managing RSVPs, tracking attendance, and updating records pre- and post-event.
• Generate and distribute CRM-based reports to support performance tracking and stakeholder communication. Identify and recommend CRM process improvements and support development and maintenance of SOPs to improve efficiency and consistency.
• Collaborate with internal teams to optimize CRM use and align systems with sales, marketing, and reporting needs. Support sales communications by setting up reminders, emails, and automated CRM workflows for appointments and events.
• Assist with ordering and tracking marketing collateral, swag, and office supplies, including basic budgeting and forecasting support. Provide event support as needed, including logistics and on-site assistance.
• Participate in meetings and internal communications to ensure alignment. Perform other duties as assigned.

Requirements

Requirements:

• High school diploma or GED required.
• Bachelor’s degree preferred in Business, Marketing, or Organizational Development.
• Valid driver’s license (issued in the state of residence) with a safe and acceptable driving record required.
• Minimum of 3 years of relevant experience, preferably in sales support and marketing.
• Proficiency with CRM systems (e.g., Aline or similar) and Microsoft Office Suite.
• Strong data entry, database management, and reporting skills with high attention to detail.
• Excellent written and verbal communication skills.
• Strong organizational and time management abilities; able to manage multiple priorities in a fast-paced environment.
• Customer service-oriented with a professional and responsive approach.
• Ability to work independently and collaboratively within a team.
• Problem-solving skills with a focus on process improvement and efficiency.
• Basic understanding of marketing, lead management, and sales support.
• Event coordination or support experience preferred.
• Ability to handle confidential information with discretion.

Comprehensive benefit package includes:

• Medical/Dental/Vision Insurance
• Paid Time Off + Six Paid Holidays
• Employee Assistance Program (EAP)
• Employer Paid - Basic Life & AD&D Insurance
• Employer Paid - Short-term and Long-term Insurance
• 403(b) Retirement Savings Plan w/ Employer Contribution
• College Tuition Reimbursement
• Employer Paid - Certification Training
• Legal Resources & Identity Protection Plan

*Benefit offerings vary according to employment status.

EEO/D/V