Senior DR Creative Strategist at Happy Koala… · Bulgaria

Senior DR Creative StrategistHappy Mammoth is a rapidly expanding natural food tech company with a presence in the United States, Australia, and Europe. We are experts in crafting, manufacturing, and promoting gut health foods, digestive aids, and microbiome-focused supplements. Our mission is to empower clients to embrace lasting health transformations and rediscover vibrant living.

We are looking for an experienced Senior DR Creative Strategist to join our growing Marketing team full-time.

Top Reasons to Work at Happy Mammoth:

• A Strong Salary Package: We'll pay you well because your skills and hard work deserve the best.
• Paid Holidays: Take all the time you need to binge-watch your favorite shows, explore new places, or just relax. It's on us!
• Work from Anywhere: Whether it's your couch, a trendy café, or a co-working space by the beach (lucky you), the world is your office.
• Join a Vibrant Team: Teamwork makes the dream work! You'll be part of a global crew that's as talented as they are friendly.
• Flexible Working Hours: Manage your schedule how it fits best for you—late-night productivity, early morning hustle, or everything in between.
• Opportunities for Growth: We'll give you free books, courses, and all the resources you need to level up your skills and keep excelling.
• Dynamic Work Environment: No two days are the same here. Embrace new challenges and excitement every day in a diverse, fast-paced workplace.
• Make a Difference: Join our mission to help clients improve their health and live more fulfilling lives. It's not just a job - it's a chance to make a real impact!

Before you dive deeper, please note the following key points:

• This is a full-time, fully remote contractor role
• We are seeking someone preferably with a background in B2C, direct response creative
• Although the role is remote, the candidate must be available during EU hours (GMT)

Qualifications:

• Proven experience developing direct response creative concepts for eCommerce brands (bonus if in health or supplements)
• Demonstrated track record of consistently generating new winning concepts at scale — not one-off wins
• Background in direct-response copywriting, with a strong grasp of hooks, angles, and pain-point-led narratives
• Experience briefing and directing designers, video editors, and UGC creators to bring concepts to life
• Comfortable working from performance data to inform creative decisions — you know a concept is "working" because of numbers, not vibes
• Familiarity with testing frameworks: structuring hypotheses, running iterative creative tests, and reading results
• Understanding of platform-specific creative nuances (Meta, TikTok, YouTube) and how format shapes message
• Strong understanding of audience and cultural nuances across Australia, the United States, and EU markets
• Bonus: hands-on experience with tools like Motion, Foreplay, or similar creative analytics platforms

Key Responsibilities:

• Develop and pitch new direct response creative concepts on an ongoing cadence, ensuring a consistent pipeline of fresh angles and hooks
• Write clear, strategic creative briefs that translate performance insights into actionable creative direction
• Partner closely with designers, editors, and UGC talent to execute concepts from brief to finished asset
• Track and report on concept performance (win rate, concepts hitting baseline, etc.), using results to refine future briefs
• Structure and run creative tests with clear hypotheses, and document outcomes to build institutional creative intelligence
• Adapt creative approaches and messaging for key regional markets, including Australia, the U.S., and EU
• Stay ahead of platform trends, competitor creative, and emerging DR formats to keep the brand's creative fresh and effective

CVs must be in English