Sr. Brand Manager, Fenbid at Haleon in Huangpu, Shanghai, China

Sr. Brand Manager, Fenbid
Location: China - Shanghai - HuangPu District - The Headquarters Building
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Are you looking for a brand management role that allows you the opportunity to shape promotional effectiveness?  If so, this Product Brand Management Rx Manager role could be an ideal position to explore.
As a Product Brand Management Manager, you will be responsible for select Core brands within the business portfolio. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives.
This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:
Lead the development of annual market activation planning focused on 3-year growth drivers, working with a brand centric cross-functional team
Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items
Manage brand equity through successful deployment and localization of global toolkits
Execute global innovation vision board
Manage agency and cross-functional relationships at local level to deliver breakthrough results
Drive superior execution of programs and plans to bring the brand strategies to life, including for example media, creative development, digital programs
Collaborate with the sales team to drive strong customer engagement and more than fair share in-store support
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s degree
1 or more years of brand marketing or commercial management experience
Experience delivering insights-based consumer communications delivering brand share growth
Experience working in a fast paced, entrepreneurial environment
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Master’s degree
Ability to collaborate with global teams and deliver results in a matrix organization
Strong financial capabilities and business acumen
Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
Experience in large Over-the-Counter (OTC) environment preferred
Why Haleon?
Our Win as One Framework is a simple, stretching definition of our future direction. It includes our purpose, ambitions, strategic drivers, and behaviours that will enable us to Win as One. This framework guides our decision-making, strategy, and culture. The successful candidate will demonstrate the following capabilities:
Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to eCommerce activities, always putting the consumer first.
Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the eCommerce roadmap, collaborating for impact.
Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value at pace.
Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing myself and others.
Code of Conduct as a Leader within Haleon , as a manager, you have an important responsibility to ensure that this Code is applied correctly and to promote an ethical culture.
Be the role model that brings our Code to life, by always acting with the highest ethical standards.
Ensure your team, especially new members, are familiar with our Code and the Ethics & Compliance contact, in your market.
Maintain an environment of trust that allows all to Speak Up, reinforcing the guarantee of anonymity and non-retaliation.
Listen to your team and promptly raise any compliance concerns you become aware of.
Make any necessary corrective and preventive decisions, in a timely manner.
Recognize those in your team who display ethical behavior; share examples of good ethical decision-making, so all understand how we expect them to act.
Provide timely support into any company investigation of potential wrongdoing.
Job Posting End Date
2026-08-31
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.