Social Commerce KAM at Haleon in Kuala Lumpur, Kuala Lumpur, Malaysia

Social Commerce KAM Location: Kuala Lumpur Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. About the role The Social Commerce Key Account Manager (KAM) is responsible for driving growth across emerging social commerce platforms, managing key digital accounts, and executing high-impact campaigns that convert consumer engagement into sales. This role sits within the E-Commerce/Commercial function and partners closely with Brand, Media, and Sales teams to translate marketing strategies into platform-specific execution. You will lead the development of market penetration strategies across social commerce channels, ensuring strong alignment between brand communication, shopper behaviour, and commercial performance on platforms such as TikTok. Role Responsibilities: Manage and grow key social commerce accounts, driving sales performance and platform visibility Develop and execute market penetration strategies across social and digital commerce channels Translate brand campaigns into high-performing platform activations across content, media, and promotions Drive performance metrics including GMV, conversion, ROAS, and traffic through continuous optimisation Collaborate with Brand, Media, and Sales teams to ensure consistent and effective execution of product marketing plans Leverage consumer, shopper, and competitor insights to identify growth opportunities and optimise strategy Manage pricing, promotional strategies, and product assortment to maximise platform performance Monitor campaign effectiveness and provide actionable insights to improve future activations Why you? Basic Qualifications: Experience in Key Account Management, E-Commerce, Digital Platforms, or FMCG Commercial roles Proven track record of managing digital or marketplace accounts with measurable performance outcomes Strong understanding of social commerce, performance marketing, and conversion metrics (GMV, ROAS, traffic) Experience executing campaigns, promotions, and product launches within digital or retail environments Analytical mindset with the ability to interpret data and translate insights into actions Preferred Qualifications: Familiarity with social commerce platforms such as TikTok, live commerce, or short-form content ecosystems Strong stakeholder management and cross-functional collaboration skills High attention to detail with strong execution discipline Ability to work in fast-paced, dynamic environments with multiple priorities Commercially driven with a proactive, solution-oriented approach Location – this role is based in: Hulu Kelang, Ampang Job Posting End Date 2026-06-10 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.