Senior Category Trade Marketing Manager at Haleon · Shanghai

Senior Category Trade Marketing Manager Location: SHANGHAI QIANTAN PLAZA Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. About the role Deeply understanding category management, channel management, RTM strategies and shopper insights, formulate corresponding channel marketing goals and strategies for the designated brand, and track the implementation of the plan to achieve the overall business target of the brand in charge. Key responsibilities Based on pharma shopper behaviour and category insight, identify business opportunities and design offline channel strategy (especially by Geo, by sub-Channel, by KA) to deliver sales, share and profit. Design, develop and deploy offline 4P strategy (price, portfolio, place, promotion), create and launch shopper program, merchandising guidelines to drive distribution, in-store visibility, offtake and channel execution. Track and feedback on the execution of category plans, bridge BU and the sales team, enhance cross-departmental collaboration efficiency. Monitor market dynamics, analyze and evaluate competitor activities, take quick actions towards market and channel changes. Responsible for category E2E business cycle such as annual target setting (31 plan & OP), monthly forecasting (Pre DRM) and quarterly cycle meeting. Monitor the development trend of categories and work closely with KA sales team. Qualifications and skills University or above degree, major in Marketing, Business Administration related more than 3years hands-on Channel Marketing experience in Healthcare or FMCG industry Solid experience in category Channel Marketing or category management. Thorough understanding of the relevant tools and processes of trade marketing Understand of China market operation, trading and regulatory knowledge Good understanding of the operation in retail sectors Understand of Sales management principles, territory management, supply chain management and merchandising Preferred to have sales management experience. Job Posting End Date 2026-05-29 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.