Senior Brand Manager - Pronamel at Haleon in Warren, MI

Senior Brand Manager - Pronamel Location: USA - New Jersey - Warren Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. This is an opportunity to lead Pronamel which is a key growth driver within Haleon’s Oral Health portfolio. In this role, you will be responsible for driving the U.S. Pronamel business: building the brand strategy, owning the brand P&L, and developing and delivering annual plans that drive penetration, grow market share, and build brand equity. You will partner closely with our Global Oral Health Category team in the UK and U.S. cross-functional teams (plus external agency partners) to align on strategy and share best practices, while managing one or more ABMs on the Pronamel brand team. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Build a team culture of performance and consumer obsession – championing creative bravery and executional excellence within the Sensodyne team and across partners. Foster a mindset of ownership, agility, and continuous improvement, where taking initiative and learning from fast experiments is encouraged (mirroring the responsiveness seen in top beauty brands). Lead Integrated Marketing efforts with internal and agency (IAT) partners, including “Halo” content development – full-funnel campaign assets that extend core brand ideas – with a focus on best-in-class digital effectiveness. Drive end-to-end campaign development, championing brand purpose & equity, from insight & brief to creative execution across all media touchpoints, ensuring consistent and impactful brand messaging in TV, PR, in-store, and especially social media, search, and e-commerce channels. Own the U.S. Pronamel P&L – manage the business proactively to meet/exceed annual sales and profit targets. Lead the monthly DRM (Demand Review) cycle, identifying key risks and opportunities in the forecast, and optimize budget allocation to deliver the plan. Use data-driven decision making (leveraging Nielsen/IRI, PowerBI dashboards, etc.) to maximize ROI on marketing investments and adjust tactics swiftly as needed. Drive innovation and portfolio strategy: Partner with R&D, Insights, Global Category, and Innovation teams to shape a robust 3+ year innovation pipeline for Sensodyne. This includes exploring new product variants, formats, or adjacent category opportunities that meet consumer needs. Lead U.S. commercialization for all innovation launches – from positioning and packaging development to go-to-market execution – ensuring excellence at every stage of launch (much like a skincare brand manager shepherds multiple product launches per year). Collaborate closely with Sales/Commercial teams to translate brand strategies into winning customer plans. Work with Shopper Marketing and Category Management to drive retail activation (shelf strategy, promotions, eCommerce content) aligned to the brand strategy, and secure retailer buy-in for key initiatives. Sensodyne’s footprint spans all major retailers, so close partnership with sales ensures our brand vision comes to life in-store and online. Monitor market trends, competitive activity, and consumer insights continuously to inform strategy. Use market data and consumer research to track brand health, segment performance, and competitor moves. Proactively identify opportunities (e.g., an emerging social media trend in oral care or a new competitor product in sensitive toothpaste) and propose innovative marketing or product responses. This could mean testing new digital platforms (think emerging social apps or voice commerce), forging partnerships with influencers or dental professionals, or adjusting messaging to address consumer pain points in real time. Navigate a complex matrix of stakeholders with superior influencing skills. Continuously align and influence senior stakeholders across local functional teams, global category leaders, and external partners. This means managing extreme complexity and ambiguity while driving decisions and alignment. You may often represent the Sensodyne brand in leadership forums, requiring strategic storytelling and data-backed recommendations to secure buy-in for your plans. Success in this role hinges on your ability to lead through influence – rallying teams that don’t report to you, and uniting global and local objectives for a cohesive brand strategy. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: MBA degree in Marketing, Business, or related field 8+ years of progressive commercial marketing experience (brand management and/or marketing strategy roles). U.S. P&L management experience, including operating budget responsibility, within a matrixed organization. Hands-on experience with new product launches and innovation management – from concept development through in-market execution. Experience managing the strategic development and execution of integrated brand advertising campaigns across multiple channels (TV, digital, social, print, etc.). Experience leading cross-functional teams or project pods, demonstrating effective project leadership across disciplines. Decisive and proficient in influencing, collaboration, and conflict management – able to rally others and drive alignment in a matrix environment. Preferred Qualifications: If you have the following characteristics, it would be a plus: Previous marketing experience in consumer goods (CPG) or closely related consumer product sectors. (Exposure to personal care or beauty categories is highly valued, as Haleon increasingly embraces CPG best practices in its culture.) Proven success in managing complex, matrix environments, effectively delivering strong marketing plans by uniting cross-functional and stakeholder priorities. Demonstrated ability to deliver results through influence – achieving goals in an environment with multiple decision-makers, without always having direct authority. Exceptional communication skills and effectiveness as a leader and facilitator – capable of inspiring teams, conveying vision and strategy clearly, and confidently representing the brand to senior leadership. Comfortable leading through ambiguity and change – displays a growth mindset, remaining adaptable and creative even when plans evolve or information is incomplete. In our fast-changing market, being able to pivot and find innovative solutions on the fly is a must. *The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week. The salary range for this role is $142,282 - $195,637 USD annually + bonus Benefits Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering. Job Posting End Date 2026-05-16 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements. Accommodation Requests If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email: Use subject line: ‘Haleon Careers: Job Accommodation Request’ Your Name and contact information Requisition ID and Job Title you are interested in Location of Requisition (city/state or province/country) Description of specific accommodation you are requesting Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.