Regional Sales Manager - Cairo at Haleon in Cairo, Cairo, Egypt

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose

The Regional Sales Manager for Greater Cairo is responsible for driving commercial performance, customer development, and pharmacy channel growth, and distributor‑managed sub‑channels. This role leads the Greater Cairo outsourced sales team , delivering revenue, market share, distribution, and execution excellence. The position works in close alignment with the Shopper & Customer Marketing team, and collaborates with Marketing, Supply Chain, Finance, and the NRM & SFE team to ensure strategic consistency and operational excellence across all customer types.

Key Responsibilities

Commercial Leadership & Executional Excellence

• Lead the commercial agenda across Pharmacy channel, distributors, and distributor sub‑channels.
• Own revenue, volume, profitability, and market share delivery for the mass market channel.
• Develop annual and long‑term customer strategies, JBPs, and channel growth roadmaps.
• Ensure, promotion, and trade investment strategies are aligned with NRM & SFE team guidance.
• Ensure all commercial strategies are fully aligned with Shopper & Customer Marketing plans and channel priorities.

Customer & Distributor Management

• Lead strategic negotiations and commercial routines with Pharmacies
• Manage Pharmacy channel distributors, ensuring capability building, execution excellence, and strong commercial discipline.
• Oversee distributor (sub‑distributors, wholesalers, regional chains, independent stores) to ensure national coverage, availability, and distribution expansion.
• Build strong senior‑level relationships with retail partners, distributor leadership, and key sub‑channel stakeholders.
• Integrate shopper insights, activation plans, and in‑store priorities into customer and distributor plans.

Sales Execution & In‑Store Performance

• Partner closely with the Shopper & Customer Marketing Lead to ensure flawless in‑store execution across visibility, shelving, planograms, and activation priorities.
• Ensure distributor and sub‑channel execution is consistent with national standards.
• Monitor execution KPIs (availability, share of shelf, promo compliance, visibility) and drive corrective actions.
• Ensure execution frameworks are aligned with NRM & SFE team recommendations.
• Translate shopper strategies into actionable sales execution plans for field teams, distributors, and sub‑channels.

Team Leadership & Capability Building

• Lead, coach, and develop the Sales Team, fostering a high‑performance, customer‑centric culture.
• Build strong commercial capabilities across negotiation, customer planning, forecasting, and execution excellence.
• Strengthen distributor and sub‑channel capability through structured routines, KPIs, and performance management.
• Promote cross‑functional collaboration with Shopper & Customer Marketing to ensure unified channel execution.

Forecasting, Planning & Performance Management

• Own the commercial forecast for Pharmacy channel, ensuring accuracy through the IBP process.
• Track performance against revenue, volume, and profitability targets; implement corrective actions when needed.
• Leverage insights from the NRM & SFE team to optimize promo plans, trade investments, and customer performance.
• Ensure full compliance with internal policies, financial controls, and commercial governance.
• Align customer forecasts and activation phasing with Shopper & Customer Marketing plans.

Budget & Trade Investment Management

• Manage trade investment budgets in pharmacy, distributors, and distributor sub‑channels.
• Ensure efficient allocation and ROI‑driven decision‑making.
• Evaluate customer profitability and optimize trade terms in collaboration with Finance and NRM teams.
• Ensure trade investments support shopper activation priorities and in‑store execution plans.

Qualifications

Basic Qualifications

• Bachelor’s degree or equivalent.
• Minimum 7 years of experience of Sales in pharmaceutical CHC, OTC or FMCG companies, with significant exposure to mass market channels. At least 2 years of Sales leadership role, trade marketing, key accounts experience
• Proven track record in leading customer negotiations and delivering commercial targets.
• Strong leadership skills with experience managing and developing sales teams.
• Excellent analytical, financial, and problem‑solving capabilities.
• Strong communication, influencing, and relationship‑building skills.
• Experience working closely with Shopper & Customer Marketing and NRM & SFE teams.

Preferred Qualifications

• Experience in Pharmacy channel, Traditional trade, Modern trade channels
• Familiarity with IBP processes.
• Strong understanding of in‑store execution and merchandising operations.
• Experience managing distributor networks and sub‑channel ecosystems.

Job Posting End Date

2026-11-05

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.