Category Trade Marketing Manager at Haleon · Shanghai

Category Trade Marketing Manager Location: China - Shanghai - HuangPu District - The Headquarters Building Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Job Purpose： 强化完善新康泰克品牌渠道管理、RTM策略。依靠对购物者洞察的深入理解，制定指定品牌相应的渠道营销目标与策略，并追踪计划执行情况，以达成所负责品牌的整体生意指标 Key Responsibilities: Based on pharma shopper behaviour and category insight, identify business opportunities and design Contac offline & O2O channel strategy (Especially for  key SKUs in Retail Channel, MRT-KA) to deliver sales, share and profit. Develop and deploy offline sales strategy, create shopper program, merchandising guidelines to drive distribution, in-store visibility, offtake and channel execution. Track and feedback on the execution of key programs, bridge brand team and the sales team, enhance cross-departmental collaboration efficiency. Monitor market dynamics, evaluate competitor activities, take quick actions towards market and channel changes. Responsible for category E2E business cycle such as annually target setting (31 plan&OP), monthly forecasting (Pre DRM) and quarterly cycle meeting. Monitor the development trend of categories and work closely with KA sales team. Qualifications: 文化程度Education (学历/专业Diploma, Degree and Major): - 大学本科或以上学历，市场营销、工商管理相关专业 University or above degree, major in Marketing, Business Administration related 任职经验Working Experience: - 3-7年以上医药保健品或快速消费品渠道行销部门工作经验more than 3years hands-on Channel Marketing experience in Healthcare or FMCG industry - 具有一定的OTC品牌渠道行销或品类管理经验为佳 Some OTC category Channel Marketing or category management experience is preferred - 具有一定的销售团队管理经验为佳Some sales management experience is preferred 专业知识/技能Professional Knowledge/Skill : - 通晓市场及渠道营销的相关工具与流程，并具实际操作经验 - 中国市场运作、营销及法规知识China market operation, trading and regulatory knowledge - 较好的了解零售部分的运作Good understanding of the operation in  retail sectors - 了解销售管理、区域管理、供应链管理及陈列理货知识Sales management principles, field selling, territory management, supply chain management, merchandising 能力要求Competency: - 战略性思维，较强的分析和判断能力 - 组织、规划和沟通协调能力Planning, collaboration & communication skills - 严谨的逻辑思维和分析判断能力Logical & analytical thinking - 解决问题和处理复杂情况的应变能力Problem solving and change management - 自我激励和独立工作能力 - 客户关系管理能力 Customer relationship management - 专业简报技巧 Formal presentation skill - 信息管理能力 Information management - 良好的人际沟通技巧和团队合作精神 Job Posting End Date 2026-05-14 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.