品牌营销专员(Brand Marketing Executive) at HAI DI LAO… · Dubai

Brand Marketing Executive （Chinese Speaking Required）

Job Overview

The Brand Marketing Executive will be responsible for brand content planning, social media operations, in-store marketing execution, and brand image management.

We are looking for someone who can not only develop creative ideas but also turn plans into action, follow through on execution, and continuously improve marketing performance through data analysis and post-campaign reviews.

Key Responsibilities

1. Brand Content and Social Media Operations

• Manage the daily operation of the brand’s social media platforms, including Instagram, Facebook, TikTok, Xiaohongshu, and other relevant channels;
• Develop content calendars and posting schedules for festivals, marketing campaigns, new product launches, and daily store content;
• Write and optimize marketing copy in both Chinese and English while maintaining a consistent brand voice;
• Independently produce or assist with photography, video editing, poster design, and other visual content;
• Monitor content performance, including reach, engagement, comments, shares, and other key metrics;
• Stay updated on social media trends and propose new content ideas relevant to the brand.

2. In-store Marketing Planning and Execution

• Assist in planning and executing in-store marketing campaigns related to festivals, new products, birthdays, couples, families, team-building events, and other themes;
• Convert marketing proposals into clear and practical execution plans and checklists;
• Coordinate with store teams regarding marketing materials, on-site setup, staff scripts, and photography requirements;
• Follow up on campaign implementation and resolve any issues that arise during execution;
• Collect store feedback and campaign data and prepare post-campaign performance summaries and recommendations.

3. Brand Image and Marketing Materials Management

• Ensure all brand visuals, promotional copy, and external communications comply with company and headquarters’ brand guidelines;
• Manage, design, and update commonly used in-store marketing materials, including posters, display boards, stickers, table displays, and other promotional materials;
• Assist in reviewing the proper use of the brand name, logo, and marketing assets by external partners and third parties;
• Support new store openings, store renovations, themed decorations, and other brand-related projects.

4. KOL and Partnership Support

• Assist in identifying and communicating with suitable KOLs, media outlets, corporate partners, and brand partners;
• Follow up on influencer store visits, promotional campaigns, partnership activities, and content deliverables;
• Collect published content links, screenshots, and basic performance data;
• Assist in evaluating partnership performance and proposing improvements for future collaborations.

5. Reporting and Performance Review

• Prepare weekly and monthly records of social media performance and in-store marketing activities;
• Analyze the performance of different content and campaigns, identify issues, and recommend improvements;
• Assist in preparing marketing reports, campaign proposals, presentations, and performance summaries.

Requirements

• Diploma or bachelor’s degree in Marketing, Advertising, Communications, Design, or a related field is preferred;
• Previous experience in brand marketing, social media management, or content creation is preferred. Experience in the F&B, retail, or service industry will be an advantage;
• Strong Chinese and English copywriting and communication skills;
• Familiarity with Instagram, Facebook, TikTok, Xiaohongshu, and their respective content formats and operating practices;
• Basic photography, short-form video editing, and graphic design skills;
• Familiarity with CapCut, Canva, Photoshop, or other relevant content-production tools;
• Strong execution, communication, coordination, and project follow-up skills;
• Basic data analysis skills, with the ability to identify issues and recommend practical improvements;
• Willingness to visit stores and support on-site campaign execution, content production, and coordination when required;
• Applicants are requested to provide samples of previously managed social media accounts, marketing copy, posters, videos, or campaign projects.

What We Are Looking For

Someone who does not simply “post content,” but understands content planning, timing, and consistency.

Someone who does not stop after submitting a proposal, but follows through until the campaign is properly executed.

Someone who does not simply compile data, but can draw clear conclusions and recommend the next course of action.

品牌营销专员（Brand Marketing Executive）

岗位概述

负责品牌内容策划、社交媒体运营、门店营销活动落地及品牌形象维护。我们希望你不仅能够提出创意，更能够推动方案真正执行，并通过数据复盘持续优化营销效果。

岗位职责

一、品牌内容与社交媒体运营

• 负责 Instagram、Facebook、TikTok、小红书等社交媒体平台的日常运营；
• 根据节日、品牌活动、新品上市及门店日常，制定内容计划及发布排期；
• 撰写并优化中英文宣传文案，确保品牌对外表达统一；
• 独立或协助完成图片拍摄、视频剪辑、海报设计等内容制作；
• 跟进内容发布效果，包括曝光量、互动量、评论、分享等，并进行基础数据分析和复盘；
• 持续关注社交媒体趋势及热门内容，为品牌提供新的内容创意。

二、门店营销活动策划与执行

• 协助策划并落地节日、新品、生日、情侣、家庭、团建等主题营销活动；
• 将活动方案转化为清晰、可执行的流程及检查清单；
• 协调门店完成活动物料准备、现场布置、员工话术及拍摄要求；
• 跟进活动执行情况，及时解决落地过程中出现的问题；
• 活动结束后收集门店反馈和相关数据，完成效果总结及优化建议。

三、品牌形象与营销物料管理

• 确保品牌视觉、宣传文案及对外传播内容符合公司及总部品牌规范；
• 负责门店常用营销物料的设计、更新及管理，包括海报、展板、贴纸、桌牌等；
• 协助审核外部合作方及第三方使用品牌名称、Logo和宣传素材的规范性；
• 支持新店开业、门店改造、主题布置及其他品牌相关项目。

四、KOL及合作推广

• 协助筛选并对接合适的KOL、媒体、企业或品牌合作方；
• 跟进探店、品牌合作及推广活动的执行流程和内容产出；
• 收集发布链接、截图及相关推广数据；
• 协助评估合作效果，并提出后续优化建议。

五、数据整理与营销复盘

• 按周、月整理社交媒体及门店营销活动的执行记录和效果数据；
• 分析不同内容及活动的表现，总结问题并提出改进方向；
• 协助完成营销总结、工作汇报、活动提案及相关演示材料。

任职要求

• 大专及以上学历，市场营销、广告、传媒、设计等相关专业优先；
• 具备品牌营销、社交媒体运营或内容制作相关工作经验，餐饮、零售或服务行业经验优先；
• 具备良好的中英文文案撰写及沟通能力；
• 熟悉 Instagram、Facebook、TikTok、小红书等平台的内容特点及运营方式；
• 具备基础的摄影、短视频剪辑及平面设计能力，能够使用剪映、Canva、Photoshop或其他相关工具；
• 具有较强的执行力、沟通协调能力和责任心，能够跟进项目直至完成；
• 具备基本的数据分析意识，能够根据结果判断问题并提出改进建议；
• 能够配合门店活动安排，完成现场执行、素材拍摄及相关协调工作；
• 应聘时请提供过往运营账号、文案、海报、视频或营销活动案例。

我们期待你

不仅会“发布内容”，更懂得规划内容节奏；
不仅会“提出方案”，更能够推动活动真正落地；
不仅会“整理数据”，更能够从结果中得出结论并提出改进方向。

职位类型：全职, 合同工
合同期限： 24 月

薪资： AED6,000.00至AED8,000.00（每月 ）

工作语言:

• Chinese (必填)

Work Location: 现场办公