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Web Analytics Analyst at Hagerty in Traverse City, MI
Skills
Job Description
Say hello to Hagerty
Hagerty is a company built by drivers for drivers. We put our members at the center of everything we do and are dedicated to making it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love. We’re proud to be the world’s largest insurer of collectible and enthusiast vehicles and are home to the Hagerty Drivers Club, the world’s largest car club. Our Marketplace business presents live and digital sales across the U.S. and Europe, we host a number of driving events and concours, and our award-winning automotive journalists produce the most popular car magazine globally, alongside internationally awarded videos. We’re committed to Never Stop Driving. Ready to get in the driver’s seat? Join us!
As a Web Analytics Analyst you will work to elevate our digital customer insights and partner closely with product managers and application teams to measure and analyze how users interact with our digital products. You will translate findings into insights that shape roadmaps, improve conversion, and customer experience.
You will steward our Adobe Analytics platform as a trusted foundation by curating key dashboards, enabling self-service reporting, and guiding teams on best practices for interpreting and using data. Working alongside our MarTech team and application owners, you’ll help standardize measurements, improve data quality, and ensure our tracking is reliable, consistent, and compliant.
What you’ll do
Measure user behavior and drive product improvements
- Partner with Product Managers and marketing team members to define KPIs and measurement plans for their products/campaigns and surfacing the right metrics and instrumentation needed to evaluate success.
- Perform ongoing deep-dive analyses to understand how users interact with our products, identify trends and patterns in behaviors, pain points, opportunities and changes over time that may impact KPIs.
- Translate findings into clear, actionable insights that shape roadmaps, and improve customer experience, conversion, and product outcomes.
- Analyze and optimize end-to-end customer journeys, identifying opportunities across insurance, membership, marketplace, and content to improve conversion, cross-sell, engagement, and retention.
- Define and measure cross-product lifecycle KPIs that connect behavioral engagement to revenue, retention, renewal, and customer lifetime value.
- Strengthen experimentation maturity by defining measurement strategies for A/B and multivariate tests, validating instrumentation prior to launch, and ensuring statistically sound interpretation of results.
- Partner with product teams to define user segments to better understand user journeys and outcomes.
- Quantify and communicate business impact clearly to product and senior leadership, tying behavioral insights directly to revenue and strategic outcomes.
Enable confident decision-making with a trusted analytics foundation
- Steward the Adobe Analytics platform as a trusted source for digital product metrics, ensuring consistency and reliability.
- Define and maintain platform standards and governance (schema, taxonomy, naming conventions, documentation, QA processes) that enable consistent reporting at scale.
- Curate key product insight dashboards used by product managers and business leaders, with clear metric definitions and decision-ready views.
- Enable self-service reporting by creating templates, and documentation for ad-hoc analysis and ongoing monitoring.
- Serve as the Adobe Analytics subject-matter expert, providing best practices, guidance and training so teams interpret and use data confidently and correctly.
- Integrate behavioral analytics with relevant backend systems and datasets to support a more complete view of the customer journey.
Standardize measurement to enable reliable, compliant insights
- Partner with the MarTech (tag management) team and application owners to ensure accurate, reliable data collection across digital products.
- Define and drive adoption of standardized tracking patterns for our applications to drive consistency and comparability between product spaces.
- Champion privacy-aware, consent-aligned analytics practices consistent with Hagerty’s brand promise and regulatory requirements.
- Elevate data quality and observability by monitoring instrumentation health, detecting KPI anomalies, and partnering with engineering teams to diagnose tracking regressions following releases.
This might describe you
- Bachelor’s degree in a related field (e.g. Data Science, Analytics, Computer Science), or equivalent practical experience.
- Proven experience successfully implementing and maturing digital product analytics across multiple web applications.
- Bring an appreciation for enthusiast-driven or lifestyle brands, understanding how identity, passion, and community engagement influence digital behavior and long-term loyalty.
- Deep knowledge of web analytics platforms (Adobe Analytics and ContentSquare) and patterns for standardization, implementation, governance, QA, and reporting.
- Experience owning core dashboards and enabling stakeholders to self-serve ad hoc insights.
- Familiarity with tag management and consent management tools (e.g., Tealium, Transcend) and how they impact measurements.
- Excellent communication and data storytelling skills, able to influence product decisions with clarity.
- Proficient at debugging tracking issues in-browser using developer tools.
- Working knowledge of privacy regulations and standards (e.g., GDPR, CCPA) and how they impact analytics implementations.
- Build and foster a culture where the best ideas win, even when they are not your own.
Other things to note
- This position is open to U.S. remote work. However, team members who reside within 20 miles of the Traverse City headquarters will follow a hybrid schedule, working from the office three days per week.
- May require travel for quarterly events.
- Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable. For SOX compliant roles, responsible for designing, executing, and documenting internal controls where they have been identified as owners to prevent errors in financial reporting, processes, and business operations. Including attestation to the completeness, accuracy, and compliance of all financial reporting data, where applicable.
If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Washington, British Columbia, Canada please email recruiting@hagerty.com for compensation, comprehensive benefits and the perks that set us apart.
At Hagerty, we share the road. We are an inclusive automotive community where all are welcomed, valued and belong regardless of race, gender, age, or car preference. We are united by our shared passion for driving, our commitment to preserve car culture for future generations and our desire to make a positive impact in the world.
#LI-Remote / #LI-Hybrid / #LI-Onsite
EEO/AA
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!