Quick Response Creative Lead at H&M in Shanghai, Shanghai, China

Company Description

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

Job Description

Lead all content creation efforts for the Impuls project, leveraging AI tools and fashion acumen to produce high-quality visuals, dynamic ads, and livestreaming support. You will be responsible for the speed, cost, and performance of creative assets.

Key Responsibilities:

• **Content Creation:**​ Lead all types of Impuls content creation (static visuals, dynamic ads, etc.), with a strong focus on utilizing AI to enhance efficiency.
• **Performance Optimization:**​ Ensure content performance meets FUP targets and drive constant improvement.
• **Livestreaming Support:**​ Curate and provide styling creative support for livestreaming events.

Key KPIs:

• Added topline sales driven by creative assets.
• Content creation speed (turnaround time).
• Content creation costs.
• Livestreaming KPIs (views, engagement, conversion).

Qualifications

• Strong experience in AI content creation.
• Strong fashion acumen and understanding of current trends.
• Experience in livestreaming creative curation is a significant plus.
• Ability to work under pressure and deliver high-quality content rapidly.

Additional Information

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).​

​We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability

• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.