Marketing Manager at GYSZ Technologies in Kazhakuttam, Kerala

**JOB DESCRIPTION — MARKETING MANAGER**

**Role Overview**

The Marketing Manager will develop and execute marketing strategies for LDX Media’s digital advertising network and HEPTA’s LED display solutions. The role involves defining how each brand approaches the market, identifying customer segments, strengthening brand visibility, managing social media and generating qualified leads for the sales team.

**Key Responsibilities**

- **Marketing strategy:** Develop marketing plans with clear objectives, target audiences, campaign schedules and budgets for each business unit.

- **Market approach:** Define which customer segments to approach, the value proposition to communicate and the most effective channels to reach decision-makers.

- **Market research:** Study customer needs, competitors and industry trends to identify opportunities and improve brand positioning.

- **Lead generation:** Plan targeted campaigns through digital advertising, email outreach, industry partnerships, events and other relevant channels.

- **Social media management:** Manage company social media accounts, prepare content calendars, oversee publishing and engagement, and monitor performance.

- **Content and creative direction:** Brief and coordinate designers, video creators and external agencies to produce effective advertisements, brochures, presentations, case studies and promotional materials.

- **Sales support:** Work with the sales team to develop pitches, campaign packages and marketing materials suited to different customer segments.

- **Website and digital presence:** Keep website content current and coordinate improvements in search visibility, enquiries and lead conversion.

- **Campaign execution:** Oversee marketing campaigns from planning to completion, ensuring timely delivery and consistent brand communication.

- **Performance reporting:** Track campaign results, qualified leads, cost per lead and contribution to sales. Use findings to refine the marketing approach.

- **Budget management:** Allocate marketing expenditure effectively and evaluate returns from campaigns and external service providers.

**Qualifications and Experience**

- Bachelor’s degree in Marketing, Business Administration, Communications or a related field; an MBA in Marketing is preferred.

- Minimum 3-5 years of relevant experience, including responsibility for marketing strategy and campaign execution.

- Experience in B2B marketing, advertising, media, display solutions or related sectors is preferred.

- Practical knowledge of social media management, paid digital campaigns, content marketing and analytics.

- Strong communication, planning, creative briefing and coordination skills.

- Ability to translate marketing plans into measurable business results.

**Key Performance Indicators**

- Qualified leads generated and their conversion into sales opportunities.

- Marketing contribution to the sales pipeline.

- Campaign performance and cost efficiency.

- Growth in relevant social media reach and engagement.

- Website enquiries and lead conversion.

- Timely execution of marketing plans within approved budgets.

Pay: ₹40,000.00 - ₹80,000.00 per month

Work Location: In person