Marketing Manager – Local Area Marketing… at Guzman y… · Fortitude…

Company Description

At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.

Job Description

Be the face of GYG marketing in Queensland and make the brand impossible to ignore.

GYG is growing fast in QLD, and this role is how we make that growth stick at the local level. The Marketing Manager – Local Area Marketing (QLD) owns the marketing relationship with our corporate and franchise partners across the state, translating the national plan into local activity that drives real sales into real restaurants. You'll work across grassroots sponsorships, local campaigns, new restaurant openings, and everything in between, as the person QLD turns to for all things marketing.

What You'll Do

• Develop and execute bespoke local area marketing plans across QLD, working 1:1 with corporate and franchise restaurant groups
• Build and manage relationships with franchisees, corporate ops teams, restaurant managers and the NRO team to lead marketing at the local and state level
• Develop, lead and execute grassroots sponsorship strategies that build brand awareness and community engagement through long-term local partnerships
• Find opportunities to get GYG food and merchandise into the hands of potential guests through sponsorships, activations and community events
• Use GYG's first party data to identify restaurant opportunities and work proactively with those restaurants to improve performance
• Brief and manage local area marketing campaigns across social, digital, radio, OOH and other channels in partnership with internal design, digital and media agency teams
• Work with the NRO team to coordinate marketing for new restaurant openings across QLD
• Drive local delivery and GYG App sales growth in partnership with the Delivery Marketing and Digital Revenue teams
• Build post-campaign analysis and case studies to share learnings across the wider restaurant network

What You'll Bring

• 5-8 years' marketing experience, preferably in-house brand management in a consumer, retail or hospitality environment
• Holistic marketing mindset with the ability to incorporate digital, social, media, PR and local channels into a cohesive state strategy
• Proven experience setting, chasing and achieving commercial targets
• Strong relationship-building skills: comfortable being the face of marketing for an entire state and managing franchise and corporate stakeholders
• Self-starter with high energy, strong initiative and the ability to move fast in a growing business
• Valid Australian driver's licence and willingness to travel intrastate

What You'll Love

We back our people. Here's some of what's on the table:

• Join one of Australia's fastest-growing restaurant companies and be part of the story
• Real career growth in a marketing function that's investing seriously in its capability
• Annual short-term incentive scheme
• Annual long-term incentive scheme: earn restricted GYG shares with a three-year vesting period
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• Convenient offices in the Valley Metro complex, right above the Fortitude Valley train station

Interested? Apply now to start the conversation.