Marketing Intern at Guess Europe Sagl in Bioggio, Ticino, Switzerland

Reporting directly to the Integrated Marketing Manager, we are looking for a dynamic and detail-oriented Marketing Intern to support the team in daily operations and omnichannel initiatives. This role will assist in the execution of integrated marketing and communication strategies, specifically supporting the planning and rollout of the Go-To-Market (GTM) strategy. The intern will play a proactive role by gathering insights across departments, contributing creative ideas, and helping to define implementation strategies for project development.

CORE JOB RESPONSIBILITIES

• Support the Integrated Marketing Manager in the planning and rollout of the Go-To-Market (GTM) strategy, ensuring alignment across all brand touchpoints.

• Actively facilitate the integrated marketing workflow by gathering information and updates from all departments, brainstorming ideas, and helping to define project development and implementation strategies.

• Assist in the implementation of integrated marketing campaigns across retail, e-commerce, CRM, social media, PR, and digital channels.

• Contribute to campaign planning, execution timelines, and data gathering/report preparation to monitor campaign performance and customer engagement metrics.

• Support retail marketing strategies and activations for both property and licensing stores, helping to drive store footfall and elevate the in-store customer experience.

• Assist in the organization, management, and execution of internal and external corporate events.

• Support the supervision and management of special marketing projects from conception to delivery.

• Act as a liaison for marketing requests from regional subsidiaries and local country teams, ensuring consistency in brand messaging and execution.

• Support the budget management process, including tracking expenses and ensuring cost efficiency.

• Coordinate seamlessly with cross-functional teams, including E-Commerce, CRM, PR, Social Media, Retail, Digital, Content, Retail Operations, and Visual Merchandising.

• A degree in Marketing, Communications, Public Relations, or a related field is preferred

• Previous experience in Marketing is a plus

• Proficient in Microsoft Office Suite; knowledge of Adobe Creative Suite or similar programs is an advantage

• Fluent in Italian and English; additional languages are a plus

• Strong ability to manage operational workflows, track progress, and analyse data within the procurement process

• Self-motivated, hard-working, and creative

• Excellent time management skills with a keen eye for detail

• Ability to work effectively in cross-functional and multinational teams

• Strong interpersonal and communication skills

• Ability to handle multiple tasks/projects while meeting deadlines

• Positive attitude toward teamwork and collaboration

• A strong interest in the fashion industry is a plus

• An International, fresh and dynamic working environment

• Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility

• Training & Development platform and paths

• Discount on our products both online and in stores

Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.

Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.

Do you think we’re a good match for you? Apply now to be part of our family!