Email Marketing Manager

Email Marketing Manager Location: New York The Email Marketing Manager will own the strategy, execution, and optimization of email marketing initiatives for the Financial Protection and Retirement Solutions (FPRS). This role will partner closely with leadership across Financial Protection and Retirement Solutions (FPRS) and Client Solutions and Wealth Management (CSWM) Marketing to drive growth through targeted, data-driven lifecycle marketing programs. This individual will play a critical role in translating business goals into scalable email strategies that support our retirement products. The ideal candidate brings deep experience in marketing automation, lifecycle strategy, and campaign execution within a fast-paced, highly regulated environment. You Will Collaborate, develop and lead the email marketing strategy for the Financial Protection and Retirement Services (FPRS) business, aligned to broader marketing and growth objectives -Build, scale, design and execute lifecycle email programs across our suite of retirement solutions Translate go-to-market strategies, sales campaigns, and product launches into targeted email journeys and campaigns Manage end-to-end campaign execution including segmentation, dynamic content, personalization, testing, deployment, AI solutions, and reporting Partner with Product, Data, Tech, and Marketing teams to deliver high-impact communications that drive productivity and targeted outcomes Lead optimization of email performance through A/B testing, journey enhancements, and data-driven decision-making Maintain strong data governance practices including segmentation strategy, audience targeting, and data hygiene improvements Collaborate with Compliance and Legal to ensure all communications meet regulatory and brand standards Support the development of scalable marketing automation infrastructure and email best practices Stay informed on industry trends, customer behavior, and competitive insights to evolve email strategy accordingly You Have -Bachelor’s degree in Marketing, Business, Finance, or related field - 5–8+ years of experience in email marketing, lifecycle marketing, or marketing automation Experience working within wealth management, financial services, or a highly regulated industry Hands-on experience with marketing automation platform Salesforce Marketing Cloud, Strong technical proficiency with AMPscript and SQL Strong command of lifecycle marketing, audience segmentation, and customer journey orchestration Proven experience enabling sales and supporting go-to-market efforts through email Excellent attention to detail Strong eye for best-in-class email design and quick to catch rendering issues Deep knowledge of email best practices, including deliverability, HTML, and personalization Excellent communication, presentation and stakeholder management skills Comfortable in a fast-paced environment, effectively managing multiple priorities Key Stakeholders Key partners include Marketing leadership, Line of Business teams, Marketing, Communications, Compliance, Legal, Data, Project Management, and Technology teams. This role requires strong cross-functional collaboration to ensure alignment, execution excellence, and measurable business impact. Salary Range: $82,770.00 - $135,975.00 The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation. Our Promise At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.  Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards. Inspire Well-Being As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits. Equal Employment Opportunity Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law. 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Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to MyHR@glic.com, making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via MyHR@glic.com. Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here. Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday. Additional Locations: Holmdel