Senior Brand Manager at GSK in London, England, United Kingdom

Senior Brand Manager
Location: UK – London – New Oxford Street
We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.
We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.
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Senior Brand Manager
The Market Access and Tenders Senior Brand Manager will broaden access for UK people to GSK’s innovative Vaccines and help protect people against disease.  They will do this by creating the environment for introduction of National Immunisation Programmes and facilitating access to GSK Vaccines on the UK Routine Immunisation Schedule.
This pivotal role will lead the development and implementation of the UK market access strategy for a portfolio of vaccines. You will work collaboratively with a broad range of cross-functional partners across the UK, regional and global teams – including Medical Affairs, Health Outcomes, Communications and Government Affairs, Regulatory Affairs, Finance and Therapy Area teams – to secure and sustain optimal access for patients and the NHS.
The successful candidate will need to be agile, with the ability to successfully manage multiple and changing priorities in a dynamic environment. They will demonstrate strong attention to detail and a disciplined, process-driven approach, ensuring the high-quality, timely and compliant delivery of projects.
In this role you will:
Lead brand strategy and operational plans for key vaccines (e.g. Meningococcal, RSV), with a focus on expanding eligible patient cohorts, securing routine immunisation access and driving optimal use across target populations.
Lead tender teams in the development and execution of UK vaccines tender strategies, shaping bid approaches, aligning commercial and clinical value propositions, and delivering high-quality, compliant and compelling submissions that secure sustainable access in national and regional tenders.
Be accountable for forecasting, sales turnover and profitability across both tender and private markets for the aligned portfolios.
Engage and work collaboratively with a wide range of cross functional stakeholders and matrix teams within the UK Local Operating Company and at region and global levels
Localise and leverage global content and develop locally relevant materials to support brand and portfolio objectives.
Lead GSK Flu Anti-Viral Portfolio for seasonal influenza and potential requirements for Influenza Pandemic preparedness.
Basic qualifications and skills:
University degree, ideally in Health Sciences, Business or Social Sciences (or a related discipline)
Why you?
Biotech/pharmaceutical market access and/or marketing experience
Direct experience of UK Tenders including leading or significantly contributing to successful bids,
Strong project management skills with an ability to plan, prioritise and deliver multiple workstreams
Experience of working in, and preferably leading, large cross-functional matrix teams
Excellent communication with the ability to influence and collaborate across a range of stakeholders.
Strong execution focus, with attention to detail and a clear drive to add value at an operational level.
Proven ability to analyse, interpret and synthesise data to inform strategy and decision-making
Demonstrated commercial acumen, including an understanding of tender dynamics and value propositions
Strong sense of personal accountability, integrity and ownership of outcomes
Solid understanding of the NHS and wider UK healthcare landscape, including UK public procurement requirements and processes.
Good knowledge of ABPI Code of Practice & UK governance requirements
Work Environment
This role is offered as a hybrid position with regular time in a UK office and flexibility to work remotely as agreed with the hiring manager.
How to apply
We welcome applications from people with different backgrounds and experiences. If this role speaks to you, please apply and tell us briefly how your skills and experience match the responsibilities and qualifications listed. We look forward to hearing from you.
Closing Date for Applications – 11/08/2026
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Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at UKRecruitment.Adjustments@gsk.com where you can also request a call.
Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a  Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive
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