GrowthPair→
Creative Strategist at GrowthPair in Brazil, BR
Skills
Job Description
We are seeking an AI-native Creative Strategist to own the creative-to-performance loop across paid social and paid media. This role sits between data and creative output, analyzing what's working, identifying winning angles, and directing the next round of ad creative. You'll work across Meta, TikTok, and Google, using AI tools to produce at 3-5x the speed of a traditional creative team.
This is not a media buying role. This is not a design role. This is the person who turns performance data into creative direction and closes the feedback loop faster than anyone else.
Key Responsibilities
Analyze paid media performance data to identify winning creative patterns (hooks, angles, offers, formats)
Develop and manage a structured creative testing framework
Write creative briefs informed by data that designers and video editors can execute on
Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google
Create static ad concepts in Canva/Figma and edit UGC/short-form video
Run 20–50 creative variations per week using AI-accelerated production workflows
Use AI tools daily for copy iteration, concept mockups, and competitive research
Build and maintain custom AI workflows, i.e., prompt templates for ad copy by platform
Collaborate with performance marketers, designers, and video editors
Stay current on platform-specific creative best practices
3+ years experience in creative strategy, paid social, or performance creative roles
Demonstrated ability to analyze campaign data and translate insights into creative direction
Experience with Meta Ads Manager, TikTok Ads Manager, and/or Google Ads
Strong ad copywriting skills across platforms
Proficiency in Canva or Figma for static ad production
Basic video editing skills (CapCut, Premiere, or equivalent)
Daily, active use of AI tools for creative production
Experience writing creative briefs and managing creative feedback loops
Strong understanding of creative testing methodologies and performance metrics
Ability to work during U.S. work hours (PT/ET)
Remote work, forever
Competitive USD pay
Health insurance stipend
WFH stipend
Education stipend
Co-working membership
Training modules access
Annual performance review
10 PTO days per year