Senior PPC Specialist at Groupon, Inc. · Madrid

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

📍 Location: Prague or Madrid (Hybrid working model)

We’re looking for a Senior PPC Specialist who will take ownership of Google Ads performance at scale and help us move beyond traditional PPC into an automated, system-driven performance setup.

💻 What you’ll do

You will own and scale Google Ads performance across international markets, managing significant budgets and building more automated, efficient ways of working.

Core responsibilities:

• Own Google Ads performance (Search, Shopping, Performance Max, Demand Gen, Hotel Ads, DSA)
• Manage and optimize large-scale budgets with strong focus on business outcomes (ROAS, CAC, margin, LTV)
• Improve and scale account structures across multiple international markets
• Work on automation and system improvements using code and APIs
• Help transition performance setup towards more AI-driven and automated workflows
• Identify growth opportunities across markets and campaigns
• Collaborate closely with analytics and growth teams

🤖 How this role is different

This is not a “classic PPC specialist” role.

We are moving towards a setup where:

• campaign management is increasingly automated
• performance decisions are driven by data and systems
• manual optimization is only a small part of the job

We are looking for someone who:

• thinks in systems, not just campaigns
• understands how to scale performance efficiently at high budgets
• is open to working with automation, APIs, and AI tools
• challenges standard PPC approaches when needed

💪 What we’re looking for

• Senior experience in Google Ads (ownership of accounts, not just execution)
• Experience with large budgets (hundreds of thousands € monthly or more)
• Strong understanding of e-commerce or marketplace performance marketing
• Ability to connect performance metrics with business impact
• Strong analytical thinking and structured problem solving
• Hands-on experience with AI tools, automation workflows, or AI-driven marketing systems

This role is not for you if

• You want a purely execution-focused PPC role
• You prefer manual campaign optimization as your main work
• You don’t want to work with automation, APIs, or technical topics
• You’ve only worked with small or mid-size budgets
• You are not comfortable in a fast-paced, high-change environment where priorities can shift quickly and expectations are high on speed and ownership

💚 Why Groupon

• You’ll work on Google Ads at true scale across international markets
• Performance marketing here is evolving from manual PPC execution into automated, system-driven growth
• You’ll be part of a shift toward AI-enabled workflows and smarter, more efficient ways of managing performance
• High budget ownership with direct impact on business outcomes (not just platform metrics)
• Opportunity to help shape how performance marketing is done, not just execute existing processes
• Fast-moving environment where decisions are driven by data, impact, and speed rather than rigid structures

Groupon is an AI-First Company We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers