Account Executive, AV at GroupM in Manchester, England, GB

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2742 – Account Executive.

T&P

T&P, part of WPP, is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Role Summary and Impact

About the role

The Account Executive position focusses on supporting the Account Manager and Account Director in the delivery of AV campaigns. Responsible for booking and monitoring AV campaigns and dealing with media owners to extract the greatest value for our clients. The successful applicant will be dealing with highly media literate clients who will expect the highest in professionalism and knowledge of the dynamic and fast moving AV market. We would expect the successful applicant to be able to multi-task while working under tight deadlines and still be able to find time to enjoy good business relationships with internal and external contacts.

The role in question here covers TV, Video, Radio and Cinema.

OBJECTIVES

• Develop and demonstrate a thorough understanding of all AV media
• Assist in all areas of day-to-day AV campaign management to meet clients’ business objectives and KPI’s - from initial brief, constructing a plan, negotiating and buying space, daily monitoring and optimising campaigns to post campaign performance analysis.
• Manage day to day delivery of AV media and the associated administration – booking in TV schedules regular campaign optimisation, reporting, trafficking, tag delivery, live checks, analysing data and report on trends, media owner requests and issues, resolving straightforward campaign delivery issues or problems
• Learn and demonstrate a thorough understanding of all AV tools – including Media Ocean, Caria, TechEdge
• Actively seek creative and innovative media solutions to achieve our ambition of achieving good growth
• Evaluate media options and demonstrate knowledge of the AV marketplace
• Actively seek opportunities to deliver our ambition to invent the future of media
• Contribute to and present implementational plans and campaign results both internally and externally, working closely with other disciplines within the agency
• Assist management of all billing/invoicing requirements for clients
• Ensure compliance with Mindshare / WPP anti-bribery guidelines

CLIENT MANAGEMENT

• Ensure all client requests are met and surpassed and manage client expectation effectively
• Develop and demonstrate an understanding of the client industry sector, the competitors within that sector and the general industry environment
• Understand your client’s business and build a good relationship with them
• Contribute to the creation of client status, planning and review meetings/documents
• Develop an understanding of short to medium terms business objectives
• Understand all buying guarantees that Mindshare are contracted to deliver on your clients’ business
• Ensure all billing is received in the correct format and at the correct time
• Ensure proper process is followed in relation to SOX compliance and plan approval/purchase order receipt before campaigns go live

INTERNAL RELATIONSHIPS

• Establish an understanding of how AV fits into the overall marketing mix
• Develop collaborative relationships with the other departments within Mindshare such as Connections Planning to deliver an integrated service to clients
• Be fully aware of all deal parameters within both Mindshare and GroupM and their effect on planning/buying targets
• Work collaboratively with and support the Account Manager and Account director to ensure all department, agency and client objectives are met
• Managing and prioritising own workload

EXTERNAL RELATIONSHIPS

• Develop strong relationships with relevant media owners at an appropriate level
• Develop relationships with necessary external agencies on relevant client businesses to ensure an integrated approach (e.g. creative agency)
• Be an effective ambassador for Mindshare in all dealings

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

ABOUT YOU:

• A high degree of numeracy and a working knowledge of Microsoft Office Excel, Word and PowerPoint.
• An ability to communicate with people at all levels and build relationships both internally and externally with the media owners and client.
• A high degree of literacy and ability to communicate effectively both in writing and over the phone.
• Strong attention to detail and a pro-active attitude.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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