Digital Marketing Specialist at Great Place to Work in Beirut, Lebanon

Position Type: Full-Time

Location: Lebanon/Jordan/Tunisia

Department: Marketing

Reports To: Marketing Director

We are looking for a technically strong, commercially minded Digital Marketing Specialist with 3+ years of B2B performance marketing experience. This role is responsible for driving qualified pipeline and revenue through paid media, marketing automation, CRM optimization, technical SEO, and conversion rate optimization across seven markets: UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, and Egypt.

The ideal candidate combines hands-on execution with analytical thinking and can connect marketing activities directly to business outcomes, including lead generation, pipeline growth, and revenue contribution.

• Build, manage, and optimize B2B acquisition campaigns across Google Ads and LinkedIn Ads.

• Manage campaign budgets, bidding strategies, audience targeting, and ad creative performance.

• Develop and execute market-specific campaign strategies across all target countries.

• Run continuous A/B testing on ads, landing pages, lead forms, and audience segments.

• Monitor campaign performance and continuously improve lead quality, conversion rates, and cost efficiency.

• Collaborate with sales and marketing teams to align campaigns with strategic business priorities and revenue targets.

• Own the marketing configuration of Zoho CRM, including lead assignment rules, pipeline stages, custom fields, workflows, and lead scoring models.

• Connect website forms, landing pages, and advertising channels to Zoho CRM using Zoho Flow, Zapier, APIs, or webhooks.

• Build and optimize email nurture programs for long-cycle B2B prospects.

• Implement multi-touch attribution models to track the complete customer journey from first interaction to closed business.

• Monitor lead routing, follow-up quality, and MQL-to-SQL conversion performance.

• Partner with the sales team to identify and resolve funnel bottlenecks and improve lead conversion effectiveness.

• Manage and continuously improve technical SEO across the GPTW Middle East website.

• Conduct keyword research and search opportunity analysis for each target market.

• Optimize website architecture, metadata, page performance, indexing, and search visibility.

• Improve GPTW's digital footprint and content discoverability across traditional search engines and emerging AI search platforms.

• Monitor organic traffic, search rankings, and search-generated lead performance.

• Conversion Rate Optimization (CRO)

• Analyze website visitor behavior using tools such as Hotjar or Microsoft Clarity.

• Identify conversion barriers through heatmaps, session recordings, and form analytics.

• Develop testing roadmaps and optimization plans to improve landing page performance.

• Work closely with content and design teams to enhance user experience and conversion rates.

• Build and maintain executive dashboards in Zoho Analytics, Looker Studio, or comparable reporting tools.

• Track full-funnel metrics.

• Analyze performance by market, campaign, industry segment, and acquisition channel.

• Provide actionable recommendations on budget allocation, campaign performance, and growth opportunities.

• Develop quarterly demand generation plans aligned with company growth objectives.

• Work closely with Sales, Account Management, Marketing, and Web Development teams to align campaigns and lead generation activities.

• Coordinate campaign briefs, landing pages, marketing assets, and lead magnets with internal or external creative resources.

• Support marketing initiatives related to certification, recognition programs, thought leadership, events, webinars, and lead generation campaigns.

• Website & Content Management

• Manage website content publishing, landing page creation, form integrations, and marketing-related updates through WordPress.

• Support SEO-driven content optimization and content performance analysis.

• Work with developers and external partners on website enhancements and digital experience improvements.

• Ensure all marketing activities comply with company data management policies and applicable privacy requirements.

• Maintain clean CRM data and accurate reporting structures across all systems.

• Monitor tracking implementation, attribution accuracy, and marketing data quality.

Key Success Metrics

Success in this role will be measured by:

• Marketing Qualified Leads (MQLs) generated

• Sales Qualified Leads (SQLs) generated

• Marketing-sourced pipeline value

• Marketing-sourced revenue

• Cost per qualified lead

• Cost per opportunity

• MQL-to-SQL conversion rate

• Landing page conversion rates

• Campaign ROI and ROAS

• Lead routing accuracy and follow-up effectiveness

• Organic search traffic and rankings

Experience

• Minimum 3+ years of experience in B2B performance marketing and lead generation.

• Proven experience generating measurable pipeline and revenue through digital marketing campaigns.

• Experience managing multi-market campaigns, preferably across GCC and Middle East markets.

• Experience working in long sales-cycle B2B environments.

• Technical Skills

• Advanced hands-on experience with Google Ads and LinkedIn Campaign Manager.

• Strong experience with Zoho CRM administration, automation workflows, and lead management.

• Hands-on experience with Zoho Flow, Zapier, APIs, webhooks, and other marketing technology integrations.

• Strong proficiency in Zoho Analytics, Looker Studio, or similar BI platforms.

• Experience with technical SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics.

• Hands-on experience with Hotjar, Clarity, or similar behavioral analytics tools.

• WordPress content management experience.

• Advanced Excel or Google Sheets skills.

• Strong analytical and problem-solving skills.

• Commercial mindset with the ability to connect marketing activities to revenue outcomes.

• Excellent project management and organizational skills.

• Strong written and verbal communication skills in English.

• Ability to manage multiple projects and stakeholders simultaneously.

• High attention to detail and ownership mentality.

• Google Ads Certification.

• LinkedIn Marketing Certification.

• Experience with AI search optimization and emerging search technologies.

• Arabic language skills are an advantage.

• Experience working with professional services, B2B consulting, SaaS, or employee experience brands.

You will play a critical role in building and scaling a data-driven demand generation engine across the Middle East, working at the intersection of marketing, technology, analytics, and business growth while helping organizations create great workplaces for all.

Great Place To Work is the global authority on workplace culture. Our mission is to help every place become a Great Place To Work for all. We give leaders and organizations the recognition and tools to create a consistently and overwhelmingly positive employee experience, fostering cultures that are proven to drive business, improve lives, and better society.

Our recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Our proprietary methodology and platform enable organizations to capture truly, analyze, and understand the experience of all employees. Our groundbreaking research empowers organizations to build cultures that retain talent and unlock the potential of every employee. Our coaches, content, and community connect the boldest leaders, ideas, and innovations in employee experience. Since 1992, our Certification, Best Workplaces Lists, and global benchmarks have become the industry standard, built on data from more than 100 million employees in 150 countries around the world. Visit our website at https://greatplacetowork.me/.