Marketing Specialist - GB Online at Gracie Barra · Location…

Marketing Specialist - GB Online

Marketing Specialist — GB Online

About the Role

Gracie Barra Online is Gracie Barra's direct-to-consumer subscription business, serving separate English and Portuguese storefronts. Because trial conversion is already strong, our priority is growing qualified demand — while protecting that conversion and increasing paid subscribers, both monthly and annual.

We're looking for a Marketing Specialist who is a hands-on growth operator: someone who can build acquisition funnels, run Uscreen segmentation and lifecycle campaigns, and independently design the Canva creative that brings those campaigns to life. This is not a general social media role, and it's not a role where finished artwork is handed to you — you build the campaign and the artwork behind it.

This role is ideal for someone who is equal parts strategic and hands-on: comfortable owning a full-funnel number, and just as comfortable opening Canva and producing the ad, email, or landing page that moves that number.

Your Mission

Build a reliable acquisition engine that creates more qualified demand for GB Online and converts that demand into paid, engaged, and retained subscribers across both storefronts — treating creative production, campaign execution, and lifecycle follow-through as one connected job, not separate tasks.

Key Responsibilities

• Build and manage acquisition funnels, landing pages, and campaigns for both the English and Portuguese storefronts, working to full month-specific trial goals.
• Protect and improve trial-to-paid conversion through Uscreen segmentation, automations, checkout messaging, and offer testing.
• Build onboarding, engagement, retention, win-back, and annual-plan upgrade campaigns entirely inside Uscreen.
• Independently create all day-to-day campaign artwork in Canva — ads, email graphics, landing pages, thumbnails, and promotional assets. There is no dedicated designer; finished artwork will not be supplied.
• Turn source video, images, and curriculum details from the Content Coordinator into finished, coordinated marketing campaigns.
• Maintain the storefront scorecard using Uscreen's dashboards and exports, and manage priorities, goals, and milestones in Ninety.io.
• Adapt (not just translate) campaigns, copy, and offers for the English and Portuguese audiences, tracking results separately by storefront and currency.

Requirements

Experience

• 2+ years of hands-on marketing experience in a digital subscription, membership, or D2C business, including funnel building, landing pages, and conversion optimization. Trial-based subscription experience is preferred.
• Direct experience with segmentation, campaign, lifecycle email, and push-notification tools; Uscreen experience is preferred.
• Demonstrated, portfolio-level experience independently designing marketing creative in Canva — this is required, not a nice-to-have, since there is no dedicated designer on the team.

Skills

• Clear, simple copywriting for email, landing pages, offers, and calls to action.
• Comfort with subscription metrics: trial cohorts, conversion rates, UTMs, and basic revenue math.
• Strong project management, QA, and organization across several simultaneous campaigns; Ninety.io experience preferred.
• Professional English communication required; professional working Portuguese strongly preferred.

Preferred

• Working knowledge of Jiu-Jitsu and the Gracie Barra Method; twice-weekly product immersion is expected where practical.

How Your Success Will Be Measured

KPI What It Tracks

Storefront trial goals

Full monthly trial goal per storefront (matched historical month + approved increment), reported by monthly and annual-app trial starts

Trial conversion rate

Converted eligible trials ÷ resolved trial cohort — target ~60% English, ~65% Portuguese

Annual website acquisitions

No-trial annual purchases, tracked and grown separately from trial totals

All new subscription starts

Total first-time subscribers per month across trial and no-trial paths

New subscription revenue

Net collected revenue from new subscription starts, by storefront and currency

Paid retention / voluntary churn

Subscriber retention and cancellations by cohort, storefront, and plan

Execution reliability

On-time completion of Ninety.io goals and campaign milestones, with tracking and follow-up

The internal job description details full KPI definitions, targets, and reporting cadence.

Why Join GB Online

• Real ownership of the growth engine for a global subscription brand, with clear goals and a defined scorecard.
• Direct line of sight from your campaigns and creative work to subscriber growth and revenue.
• A role built for someone who wants to build things, test fast, and see their work drive real numbers.
• Be part of a mission-driven, globally respected Jiu-Jitsu organization.
  

***Please! Send us your resumé/curriculum and cover letter in English!