EMEA Marketing Measurement Lead at Google · London

Drive the development of measurement roadmap to solve complex data questions for EMEA campaigns. Define data requirements, frameworks, and regional strategy to scale media measurement efforts. Set and achieve ambitious measurement goals aligned with global marketing objectives. Drive AI transformation to enhance productivity, creativity, and innovation, while upholding Google's AI Principles. Oversee the analysis and interpretation of high-dimensional datasets to deliver actionable results. Act as a domain expert to review statistical analyses, methodologies. Partner with cross-functional leadership (including Media CoE, Finance, Product Areas) to guide marketing budget allocation, answer complex statistical questions, and ensure decision-making is aligned with objectives. Manage and coach a high-performing team of Business Data Scientists and Analysts. Advocate knowledge sharing, collaboration, and solution reuse across Google’s broader marketing analytics and data science communities.