Social Media Specialist at Goodwin in Columbus, OH

Who We Are & What We’re Building

At Goodwin, we build tech for companies that sell private charter flights. In this industry, brokers work directly with travelers to price trips and manage client relationships, while operators own and manage the aircraft and crews that actually fly them. Much of the coordination between brokers and operators still depends on emails, spreadsheets, and phone calls to confirm availability, pricing, and logistics. Our tech cuts down on the back-and-forth by organizing availability, pricing, and logistics into shared, structured workflows, so brokers can move faster without sacrificing accuracy. The problems we solve are messy and detail-heavy, with real consequences. Accuracy matters because flights are high-stakes, and speed matters because clients expect quick answers. Our goal is to turn slow, manual workflows into tech aviation teams trust to run their day.

Our team is made up of experienced aviation professionals alongside technologists from a range of other backgrounds. That mix helps us design solutions that reflect the full set of systems brokers rely on to run and grow their businesses. Founded in 2022, Goodwin is headquartered in Columbus, Ohio, with a growing, distributed team across the United States.

Why This Role Exists

Brokers are a critical part of the private aviation ecosystem. They move quickly, manage high expectations, and rely on strong relationships. We want to show up in a way that speaks directly to them and consistently show how our technology helps them move faster, communicate clearly, and build stronger relationships.

You will post content across our social media channels that demonstrates how our software supports brokers in their day-to-day work. You will also highlight the events we host at our headquarters, as well as the industry events we attend and sponsor across the private aviation ecosystem.

As we grow, our voice needs to stay consistent. This role exists to make sure our presence reflects the standards we hold internally. You will work closely with the founder to understand how we want to be represented, then apply that direction with precision and judgment.

What You’ll Work On

• Own the consistent execution of our social media presence across X, LinkedIn and Instagram
• Translate product updates, customer stories, event moments, and founder perspectives into platform-specific content (written posts, short-form video, event photography, and simple graphics).
• Plan, draft, edit, and publish posts that show how our technology helps brokers in real, practical ways.
• Work closely with the founder to shape messaging, apply feedback, and ensure alignment with our brand.
• Maintain a content calendar and keep posting steady and organized.
• Attend key events to capture photos and videos
• Coordinate and publish content from the aviation events we attend and sponsor across the country.
• Ensure every post reflects the standards we hold internally for clarity, professionalism, and attention to detail.
• Track engagement and adjust execution based on what resonates with brokers and the broader industry.

How You’ll Know You’re Succeeding

• Our social presence feels consistent, professional, and aligned with how we want to represent ourselves in the private aviation industry.
• Brokers understand how our technology helps them because your posts make it clear and concrete.
• Events are captured and shared in a way that feels timely, polished, and intentional.
• The founder trusts you to take direction, apply feedback accurately, and move content forward without repeated corrections.
• Posts go live without avoidable errors, misalignment, or last-minute scrambling.
• Engagement grows steadily because the content feels relevant and credible.
• Teammates see you as reliable, detail-oriented, and easy to collaborate with.

What We’re Looking For

• Experience managing social media for a company, founder, or brand where you directly owned posting.
• Strong understanding of X and LinkedIn and how to create content that resonates in B2B environments.
• A portfolio of work you have written, designed, or produced yourself.
• Experience working closely with a business owner, founder, or senior leader.
• The ability to take direct feedback, apply it quickly, and improve your work
• Comfort working in a fast-moving environment where messaging may evolve quickly.
• Strong writing skills. You can explain a software product in clear, practical language.
• Good judgment about tone, timing, and audience in a professional industry.
• High attention to detail. You review your work carefully before it goes live.
• Comfort attending in-person events and representing the company professionally.
• Availability to come to our Columbus headquarters occasionally when we are hosting events and to attend select industry events as needed.
• Authorization to work in the United States without current or future employer sponsorship

Key Job Information

• Full-Time
• Remote
• Must attend key events in Columbus, Ohio and select industry events
• $25 per hour