Social Media Manager at Goodwill Gulf Coast in Mobile, AL

TITLE: Social Media Manager DATE WRITTEN: October 8, 2026

DEPARTMENT: Marketing and Development SUPERVISED BY: Communications Manager

STATUS: Exempt/Full-Time

Mission Contribution:

To strengthen awareness, understanding, and support of the agency’s mission by creating and managing engaging social media, video, and digital content that depicts its programs and services, community impact, and the individuals it serves.

Function:

Creates, produces, and manages compelling digital content that advances the agency’s communications and marketing goals. Responsible for developing and maintaining social media presence, producing photo and video content, and translating initiatives, events, and success stories into engaging digital storytelling. Requires a strong knowledge of social media platforms, video production, photography, graphic design, digital content trends, and audience engagement.

Essential Functions:

· Social Media Management: Develop, schedule, publish, and monitor content across social media platforms in coordination with the Communications Manager. Maintain an active and engaging social media presence consistent with the agency’s mission, brand standards, organizational voice, and communications strategy.

· Content Strategy & Planning: Develop social media and digital content calendars that support organizational priorities, campaigns, programs, services, events, fundraising initiatives, and community outreach efforts.

· Video Production/Photography: Conceptualize, script, shoot, edit, and produce engaging short- and long-form video content and photographs for social media, websites, presentations, events, recruitment, and other needs.

· Digital Storytelling: Identify and develop compelling stories that demonstrate the impact of Goodwill Gulf Coast and highlight the people, programs, businesses, donors, partners, and communities that make the mission possible.

· Content Creation: Create graphics, reels, short-form videos, promotional materials, presentations, digital advertisements, and other visual content for social media and digital communications.

· Platform Management: Stay current with emerging social media platforms, features, trends, algorithms, content formats, and best practices. Recommend new approaches and opportunities to increase audience engagement/reach.

· Community Engagement: Monitor social media channels, respond to comments and messages as appropriate, and foster positive relationships with followers, local social media influencers, and community members.

· Analytics & Reporting: Monitor and analyze social media and digital content performance, including reach, engagement, audience growth, video views, website traffic, and other relevant metrics. Provide regular reports and recommendations to the Communications Manager.

· Leadership: Act as a positive role model for employees in all aspects of professional performance. Maintain adherence to all company policies and procedures.

Skills, knowledge and abilities:

1. Excellent written and verbal communication, including proofreading and editing skills.

2. Strong graphic design skills with a demonstrated eye for aesthetics and detail.

3. Outstanding organizational skills with ability to manage multiple projects/deadlines in a fast-paced environment.

4. Strong knowledge of social media, content formats, audience engagement strategies, and digital media trends.

5. Demonstrated ability to create compelling, mission-focused video content for social media and digital platforms.

6. Strong photography and videography skills, including camera operation and basic production techniques.

7. Proficiency with video editing and graphic design software such as Adobe Premiere Pro, After Effects, Photoshop, Illustrator, InDesign, or comparable platforms.

8. Excellent storytelling skills and the ability to translate complex programs, services, and organizational initiatives into clear and engaging visual content.

9. Must be able to interact cordially and productively with a variety of people.

10. Must be able to use general office equipment including computer keyboard by touch.

11. Must be able to take initiative while working independently and as part of a team.

12. Must be able to keep information confidential.

13. Must be able to read, write, and communicate clearly in English.

14. Must be able to work a flexible schedule, occasionally including nights/weekends and hours in excess of 40 hours per week.

15. Must have a valid driver’s license for at least 3 years, liability automobile insurance, and be insurable through the agency’s insurance carrier. Must be at least 21 years of age.

Experience and Education Requirements:

· Bachelor’s degree in Communications, Public Relations, Marketing, Digital Media, Film/Video Production or related field preferred.

· Proven work experience (at least 3 years) in social media management, digital marketing or a related field.

· Strong portfolio demonstrating proficiency in social media, videography, photography, or other digital content that showcases creativity, storytelling ability, and range of projects.

· Demonstrated experience managing organizational or professional social media accounts.

· Proficiency with social media management systems, scheduling platforms, email marketing platforms (i.e. – Constant Contact), digital advertising platforms, and digital analytics tools.

· Proficiency with Microsoft Office (Word, PowerPoint, Excel, etc.), Adobe Creative Suite (Illustrator, Photoshop, PremierPro, Canva, etc.), social media management tools, and video editing and graphic design software.

Critical Performance Factors:

1. Growth in social media reach, engagement, audience, and overall digital presence.

2. Consistent production of compelling and accurate photography, video, graphics, and social media content.

3. Increased visibility of programs/services, community impact, and success stories through digital storytelling.

4. Consistent execution of the social media and digital content calendars and timely coverage of events.

5. Positive, responsive interaction with the agency’s online audiences and the digital community.

6. Strong working relationships with GGC departments to identify and develop meaningful content opportunities.

7. Regular use of analytics to evaluate content performance and recommend strategies for growth and engagement.

Physical Requirements:

· Must be able to sit for prolonged periods of time.

· Must be able to use hands, fingers and wrists, repetitively, using a computer keyboard.

· Must be able to operate photography and video equipment and carry/transport production equipment as necessary.

· Must be able to stand, walk, bend, reach, and move while photographing or recording content.

· Must be able to lift and carry equipment and materials weighing up to 30 pounds as needed.

Working Conditions/Hazards:

The work will be performed primarily in an office and in the community. Occasional travel throughout the Gulf Coast region for events or projects. Some overnight travel, including training events and conferences.

Equal Opportunity Employer/Veterans /Disabled

Paid Time Off

§ 401 (k) Retirement Savings Plan + employer matching

§ Health, Dental, Vision, and Life Insurance

§ Employer paid Long-term Disability and Life/AD&D Insurance

§ Supplemental Insurances Available

§ Rewarding work for the community