GoodHabitz→
Content and Campaigns Executive at GoodHabitz · Eindhoven
Skills
Job Description
Hi, I am Richard Francis here at GoodHabitz and I am hiring a Product Marketer for our newly structured Marketing team!
About this role:
As Content & Campaigns Executive, you are a full contributor to the central campaigns engine — not a support function, not an adapter of other people's work. You plan, scope, build and deliver content assets across the full funnel: from brand awareness and lead generation to customer engagement and expansion programmes. You do this as part of a closely collaborating team, where complex multi-touch campaigns are only possible because each person brings their craft and their energy to a shared process.
Your French fluency gives you a specific and valued responsibility: ensuring that core campaigns are genuinely ready for France and French-speaking Belgium. This is not translation — it is localisation in the fullest sense: understanding what resonates culturally, what needs to be adapted beyond the words, and what the French market needs to see in order to engage. You are the person in the room who makes sure the French market is never an afterthought.
Beyond your localisation remit, you contribute to the team's shared output — building central campaign assets, contributing creative ideas, and helping to maintain the pace and quality that allows the team to deliver a major campaign to the business every single month, alongside a steady stream of faster, more reactive micro-campaigns.
Speed and quality are not in tension here — they are both required. You plan carefully, align before you execute, and then move fast. You know what good looks like, and you don't let pace become an excuse for mediocrity.
Role responsibilities:
Produce full-funnel content. Plan and create assets across the funnel: social, blog posts, landing pages, email sequences, downloadables and event kits for major monthly campaigns and fast-turnaround moments alike.
Own French-market localisation. Adapt central campaigns for France and French-speaking Belgium. Not just translating, but shaping tone, cultural context and messaging so GoodHabitz feels native in French. Act as the team's go-to voice for what resonates locally.
Collaborate and brief. Work from Product Marketing briefs, push back constructively when they need sharpening, and brief designers and video specialists to bring campaigns to life.
Uphold quality and process. Proofread your own and teammates' work, keep the shared asset library organised, and help refine a production process that lets the team move fast without cutting corners.
Bring a creative point of view. Contribute ideas that push campaigns beyond the functional and help champion the GoodHabitz brand voice across everything the team produces.
This role is for you if you have:
Native or near-native French speaker with strong English: comfortable writing with nuance in both
Experience in content, copywriting or campaigns, ideally producing multi-format output
A portfolio showing range and quality of written work across formats (social, long-form, email, web)
Comfortable working from briefs and translating strategic input into audience-facing content
Experience in a fast-paced, high-volume environment (agency or in-house) is a strong plus
B2B experience is preferred, but a strong portfolio from other sectors will also be considered
Familiarity with tools like Notion, HubSpot, Asana or Monday.com is helpful, not required
This role is not for you if:
You'd rather polish one piece for a long time than move across many formats at pace: This role means juggling social, long-form and campaign content in the same week
You prefer clear-cut briefs over ones you can help shape: You'll often need to question and sharpen direction, not just execute it
You're looking to work solo: This role lives in close collaboration with Product Marketing, design, video and the French field marketing team
Deep cultural fluency in the French market isn't something you can bring: This role depends on knowing when a direct adaptation works and when it needs rethinking
You find it hard to hold a quality bar under tight deadlines: Timelines here are often tight, and proofreading your own and others' work is part of the job
Who we are:
GoodHabitz is a B2B SaaS EdTech business making professional development genuinely engaging — for individuals and the organisations that invest in them. With approximately €50M ARR and teams across 10 European countries, the company is building a marketing function capable of producing ambitious, high-quality campaigns at real scale.
At the centre of that is the Brand & Content team: a group of talented content professionals from across Europe, each bringing their own market fluency and creative perspective to a shared output. The team operates as a central campaigns studio — planning, building and delivering full campaigns that regional field marketing teams then activate in their markets. The model is built on tight process, high trust and a collective commitment to making B2B marketing that people actually want to engage with.
This team believes that B2B doesn't have to be boring. And they take that seriously.
What we offer:
Become part of the leader online training company in the European market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges.
💰 Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.
🏖️ Paid time off – 25 days holiday.
🚆 Travel budget.
💻 Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop.
📈 Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.
🧠 Mental coaching – support from our partner, to keep your mind in top shape.
🌍 Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.
🎉 Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises.
🤝 Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.
🛡️ Pension & insurance – disability and pension coverage for your long-term security.