Associate Search Strategist at Good Apple in New York, NY

The Assistant Search Strategist is responsible for much of the pacing, campaign trafficking, and day-to-day function of the account. In collaboration with the strategists and supervisors, they control the daily work functions while developing their strategic analysis, critical thinking, and planning skills. The assistant plays a key role in optimizations, reporting, and client communication.

 

Goal: 

Develop a strong foundation for work excellence and strategic decision-making. Success in the role demands excellent follow-through, time management, prioritization, and error-free execution.

Team Outcome: 

Build client and team trust, and effectively manage the day-to-day of the account.

Next Level Performance Summary and Success Criteria Highlights:

Reminder: “Next Level” work is work that goes beyond the job description or readily available metrics to proactively innovate, tie loose threads together, and contribute to the agency beyond the scope of your core function and client time

• Proactively finds optimization opportunities
• Finds testing opportunities and puts together testing plans
• Volunteers for new projects and responsibilities
• Zero mistakes on trafficking and QA processes
• Begin developing client relationships, can answer technical client questions
• Developing vertical knowledge
• Significant team contribution both in and outside of the core function
• Identify performance shifts, implementing optimizations with manager approval
• Writes detailed insights with what, why, what’s next structure
• Can manage priorities. Developing autonomous decision-making skills

 

Key Responsibilities:

• Media Strategy & Plan Development - 20%
  • Assists in research, strategy, planning, and presentation of paid search ad campaigns to internal and client teams
  • Solid grasp of paid search plans and exploring how the channels all work together. 
  • Understands key engine performances metrics and how they are differ
  • Assists in answering client questions on emails and calls
  • Understands Google and Bing and other platform offerings as they pertain to the assistant’s accounts. Growing knowledge of other social media platforms & their ads tools, including but not limited to: Apple Ads, Amazon Ads and Google Properties (YouTube, Universal App Campaigns)

• Technical Expertise, Campaign Management & Media Plan Execution - 40% 
  • Follows best practices and manager recommendations for paid search management, such as campaign setup, keyword bidding, targeting, budget pacing and ad copy creation
  • Fully proficient in keyword research and management
  • Understands the use case specifics of value-based bidding or automation
  • Flags opportunities and works with manager to optimize campaigns, logging the changes in the optimization logs
  • Can follow QA checklists to ensure accuracy and client safety. Understands their importance, especially in regards to pharmaceutical compliance
  • Manages daily campaign pacing, catching shifts in performance as they happen
  • Developing Excel and Google sheet skills, such as formulas (sumif, vlookup) and pivot tables
  • Accurately completes monthly accounting
  • Assist in creation and management of ad copy testing plans. 

 

• Reporting and Measurement - 20%
  • Can pull data effectively from various sources (i.e. Platforms, CRISP, Crossix). Understands why we use each platform or measurement partner
  • Writes first draft reporting comments. Does not simply regurgitate numbers but rather utilizes storytelling techniques explaining “the what,” “why it matters,” and “how we’re actioning on it.”
  • QAs report data, flagging inaccuracies or discrepancies

 

• Team and Personal Contributions - 20%
  • Has successfully completed the onboarding training plan
  • Logs weekly and ad hoc tasks in Monday.com, working with manager to set deadlines and loop in stakeholders
  • Successfully completes tasks on time and manages deadlines effectively
  • Communicates internally to confirm receipt or update team members on the status of deliverables
  • Contributes to the SEM Learning Series and other team deliverables (partner meetings notes, 101 updates, etc)
  • Can compile creative best practices and competitor examples 

 

General Skills and Qualifications:

• Ability to manage deadlines
• Organized with strong attention to detail
• Strength with numbers and use of basic Excel formulas
• Strong communication skills for internal and client partnerships
• Ability to thrive in a fast-paced environment 
• Developing problem-solving skills

 

Desired Skills and Experience

• Strong organizational skills with attention to detail analytics abilities
• Some familiarity with Google Ads and Google Analytics
• Excellent written and verbal communication skills for cross functional collaboration and client facing report building
• Analytical skillset with a keen interest in interpreting data trends to identify trends, measure effectiveness of campaign performance
• Intermediate knowledge on AI trends and digital marketing