Senior Manager, Channel Marketing at Golub Capital in New York

Position Information

Hiring Manager: Senior Director, Investor Marketing Department: Marketing Department Overview

The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm’s brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees.

Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Sponsor Finance Team to develop strategic marketing plans in line with business objectives.

Position Responsibilities

This individual will be responsible for driving the development and implementation of the integrated marketing strategy to facilitate investor engagement, promote Golub Capital’s investment capabilities and elevate the Firm’s brand with investors globally. The person in this role will collaborate closely with senior members of the Investor Partners Group (“IPG”), Sponsor Finance Team and Firm leadership to develop sales enablement programs and content that showcase the Firm’s investment capabilities and support business growth objectives. This role will drive alignment across investment and fundraising teams by creating consistent messaging and a unified market approach.

Responsibilities include, but are not limited to:

• Partnering with leadership to develop and manage annual marketing plans including establishing focus areas, goals, KPIs and budgets
• Developing and executing targeted marketing plans that resonate with specific audiences in close partnership with senior leaders and IPG business lines
• Supporting our investment teams to increase visibility of our capabilities and create opportunities to connect with Sponsor Finance clients
• Ensuring marketing program KPIs align with business objectives
• Delivering Gold Standard results and client service for partners in IPG and Firm business leaders
• Supporting the development and implementation of product capability messaging and content for investor events, speaking engagements and campaigns, ensuring communications are brand-aligned, accurate and engaging to the investor audience
• Cultivating a strong understanding of the private credit market and the Firm’s clients and investment products
• Developing and maintaining core messaging utilized within web, email and written content supporting channel priorities or deliverables
• Providing quantitative and qualitative reporting on program progress and effectiveness to the Head of Marketing and IPG business partners, recommending pivots to approach as informed by data-driven insights
• Staying current on industry best practices, market dynamics and the competitive landscape in private credit
• Applying creativity and analytics to develop new marketing initiatives, processes and modes of investor engagement that improve the Firm’s investor marketing program
• Working closely with colleagues on the Marketing Team (across Brand & Content Marketing, Events, Digital, Creative Services and Operations verticals) and Corporate Affairs Team to develop and manage fully integrated marketing campaigns

Candidate Requirements

Qualifications & Experience:

• Bachelor’s degree or equivalent education required
• 10+ years of experience managing cross-channel investor marketing programs at a financial institution or asset manager
• Experience marketing alternative strategies to investors (ideally private equity or credit)
• Understanding of private asset fundraising and brand building functions and ability to develop investor marketing programs tied to business goals and KPIs
• Adept at understanding various investment approaches and working with stakeholders to create a differentiated narrative
• Experience managing product marketing and global marketing programs is a plus
• Strong project management skills and ability to manage multiple projects and deadlines in a fast-paced environment
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Demonstrated ability to work well as part of a team in collaboration with multiple business partners including senior salespeople
• Meticulous attention to detail and “can do” and proactive attitude with a passion for delivering high-quality work
• Proficiency in MS Office (Word, Excel, PowerPoint) required and familiarity with CMS systems (e.g., Seismic) is a plus.
• Demonstrated ability to effectively leverage AI tools in day-to-day work, with strong critical thinking to assess accuracy, limitations and appropriate use of AI generated outputs
  • Enthusiastic about working in office and creating a Gold Standard hybrid work culture

Critical Competencies for Success

Our Gold Standards define key behaviors and competencies across 4 dimensions: Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together.

• Leadership: Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome.
• Achieving Results: Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow.
• Personal Effectiveness: Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances.
• Thinking Critically: Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance.

The department-specific competencies define the knowledge, skills and abilities that are needed to successfully perform the functional or technical work of this role.

• Marketing Strategy: Develops integrated marketing campaigns targeted at private equity firms and investors. Evaluates outcomes based on business outcomes and applies learnings.
• Storytelling: Combines a strong understanding of competitors and clients to differentiate our capabilities and remain top of mind.
• Project Management: Leads complex project plans, drives progress and tracks timelines. Identifies the resources and materials needed for success.
• Analytics: Identifies relevant Key Performance Indicators (KPIs) and interprets data to evaluate marketing programs and inform strategy and business decisions.

Compensation and Benefits For Illinois and New York Only: It is expected that the base salary range for this position will be $150,000 to $200,000. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an ‘at-will position’ and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.

Golub Capital is an Equal Opportunity Employer.

Due to the highly regulated nature of Golub Capital’s business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.

Please review Golub Capital’s US Job Applicant privacy notice and, for California residents, the California Applicant privacy notice for information on how your personal data is collected, processed and stored.