Strategic Partnerships & Events Coordinator at Goldratt… · Remote

About Goldratt Group

Goldratt Group delivers Theory of Constraints (TOC) training to manufacturing and operationally complex companies worldwide. Through our training and consulting engagements, we help organizations dramatically improve throughput, reduce lead times, and increase profitability.

About the Role

This US-based role is responsible for driving business growth in our North America region by generating and converting demand through executive-level events and strategic partnerships. This role blends marketing, business development, executive enablement, and event execution.

As the Partnership and Events Coordinator, your primary goal is to create high-quality business opportunities by initiating and activating partnerships that lead to executive workshops that serve as the company’s sales funnel. You will continue to build out and fill the introductory sessions led by the CEO as part of our Flow Solutions Workshop series and work to create a community of leaders enthusiastic about Theory of Constraints. You will manage existing partnerships and help find new ones with associations across the United States.

At a high level, you will be responsible for:

• Generating high-impact events throughout the year that can convert into quality leads for long-term engagements
• Building the funnel from partnership creation to event execution to post event conversion
• Maximizing the CEO’s presence in the US and strengthening his position as a leader in this space

This is a high-travel, high-autonomy role for someone who is organized, relationship-driven, and comfortable representing the company alongside senior leadership.

Core Responsibilities

Partnership and Relationship Development

• Research and identify national and regional professional associations as potential partners
• Outreach to identified association targets, setting up meetings and pitches for CEO
• Find and connect with leaders in large organizations that are TOC champions to build out a community
• Seek and arrange opportunities within these large companies to bring them personalized training and development led by the CEO and Senior Leadership
• Leverage existing network relationships and client connections to generate new partnership leads

Marketing

• Create marketing plans, strategies, and content to ensure attendance at events and general awareness around our efforts
• Coordinate with Operations Manager on marketing materials and website updates
• Collaborate with the CEO on promotional content including videos and social media posts
• Explore and implement the use of SEO, Google Ads, and other inbound lead generation channels

Workshop Logistics and Event Management

• Manage logistics for concurrent workshops across the US
• Execute social media and marketing campaigns for events, including LinkedIn outreach, network activation, and promotional content coordination, working to ensure the room is filled with the right people
• Work with association partners on event logistics, providing support where necessary
• Handle logistics for events held within large companies as needed

CEO Leverage

• Build and manage the CEO's US calendar during monthly visits, prioritizing the highest-value activities: workshops, prospect meetings, association meetings, and follow-up visits
• Utilize CEO’s network and social media, boosting his reach and positioning him as a thought-leader in our industry
• Find and leverage opportunities such as keynotes, webinars, speaking engagements, podcasts etc for the CEO to participate in
• Coordinate US travel logistics as needed

On-Site Support and Post-Event Follow-Up

• Travel to and attend workshops to support the CEO, and build rapport with attendees
• Lead post-event outreach to attendees to encourage registration for paid training programs
• Drive conversion of workshop attendees into paid training registrations
• Maintain relationships with associations and past attendees