Jr. Digital Marketing Executive at Gold Coin… · Navi…

Job Summary

Gold Coin Realty is looking for a Digital Marketing Executive who is creative, proactive, and knowledgeable in digital marketing, social media management, paid advertising, content creation, and AI-based creative tools.

The candidate will be responsible for managing digital marketing activities, generating leads, creating engaging social media content, and developing creative marketing materials for the company's real estate projects.

Key Responsibilities

• Plan and execute digital marketing campaigns for real estate projects.
• Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Create engaging posts, reels, stories, videos, captions, and promotional content.
• Manage and monitor Meta Ads and Google Ads campaigns.
• Generate and track leads through digital marketing campaigns.
• Monitor campaign performance, reach, engagement, leads, and conversions.
• Coordinate with the sales team regarding digital leads and campaign requirements.
• Prepare regular reports on digital marketing performance.
• Support SEO activities, keyword research, and website content updates.
• Research current digital marketing trends and competitor activities.

AI & Creative Responsibilities

• Use AI tools for content creation, image generation, video concepts, captions, and marketing ideas.
• Create effective AI prompts for generating professional marketing creatives.
• Create birthday wishes and birthday flyers for employees, clients, and business partners.
• Create festival wishes, celebration posts, announcement creatives, and greeting flyers.
• Develop promotional creatives for property launches, offers, events, site visits, and real estate campaigns.
• Use AI tools to generate creative concepts, taglines, captions, and promotional content.
• Edit and refine AI-generated content according to company branding.
• Explore new AI tools that can improve the company's digital marketing and creative output.

Social Media Responsibilities

• Plan and maintain a monthly social media content calendar.
• Create and publish regular posts, reels, stories, and promotional content.
• Identify trending content formats, topics, hashtags, and opportunities.
• Maintain consistent branding across all social media platforms.
• Monitor social media engagement and suggest improvements.
• Coordinate with the HR and Sales teams for employee, event, and property-related content.

Required Skills

• Digital Marketing
• Social Media Marketing
• Social Media Management
• Meta Ads / Facebook Ads
• Google Ads
• Lead Generation
• SEO
• Content Creation
• Content Writing
• Canva or similar design tools
• AI Tools
• AI Content Creation
• AI Image Generation
• AI Prompt Creation / Prompt Engineering
• Basic video and reel editing
• Google Analytics
• Good communication skills
• Creative thinking and attention to detail

Salary & Benefits

Salary: ₹40,000 per month (₹4.8 LPA)

Salary may be discussed based on relevant experience, skills, and interview performance.

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance

Work Location: In person