Art Director at Go Fish Digital in Remote

What You'll Do

• Translate client goals into clear creative hypotheses and lightweight prototypes.
• Develop ads that can be tested and iterated quickly.
• Lead the creation of both AI-generated and traditional assets (static, motion, short-form video).
• Maintain prompt libraries, guardrails, and quality assurance standards.
• Partner with account and media teams on KPIs, budgets, and testing agendas.
• Integrate brand and performance insights back into each client’s creative system.
• Manage a small group of freelancers, including scoping work, giving actionable feedback, and keeping timelines and budgets on track.
• Identify efficiency improvements (e.g., reducing handoffs, improving templates, strengthening naming and metadata systems).
• Spot opportunities for automation (batching, scripts, export workflows) that improve speed without sacrificing quality.
• Maintain a steady testing cadence with Search and Social teams.
• Review performance results with the team and determine what to scale or retire.
• Monitor overall creative effectiveness and the resources required to achieve it.

What You'll Bring

• 2–3+ years in art direction with shipped work that moved KPIs.
• Hands-on comfort with generative AI tools (image/video/copy) and thoughtful promptcraft.
• Proficiency in Figma and Adobe CC; experience building and maintaining design systems.
• Familiarity with platform specs and constraints across Meta, TikTok, Google, YouTube, and programmatic.
• Experience managing freelancers or a small production team.
• Fluency in growth metrics and creative testing.

Nice to Have

• Branding experience, Automation or scripting chops; motion/video workflow experience.

Guidelines for Your Application

What We Need: Include a portfolio link and a brief note on any AI and design system experience. Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role.

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!