Global Relay→
Account Based Marketing Coordinator at Global Relay in New York, NY
Skills
Job Description
Who we are:
For over 25 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it.
We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
Your role:
This role sits within the ABM team and part of the Digital Marketing & Demand Generation function. As part of the ABM team, your role will aid and support the development and implementation of Global Relay’s ABM strategy. As the ABM co-ordinator, you will create and execute marketing tactics for key accounts. You will be responsible for a diverse range of account-based marketing related tasks. This includes, gathering and analysing marketing data for focus accounts, working with the creative teams to develop content, and co-ordination with other teams and functions to develop and support the ABM programme. Working closely with the Sales team, you will provide support with the planning and execution of various marketing initiatives utilising the full range of marketing channels for these targeted accounts.
Your responsibilities:
- Training and self-learning on Account Based Marketing to develop a clear and comprehensive understanding of how ABM works (1-1, 1-Few and 1-Many ABM)
- Collaborate with internal teams such as Digital Marketing, Content, Design, Brand, Product Marketing, Sales, Customer success to support the successful roll out of ABM programmes
- Analyse campaign performance and contribute ideas for optimisation
- Conduct industry and account specific research to build out the foundation for both 1-1 and 1-Few ABM programmes
- Learning to use new marketing technologies to inform and enhance the ABM approach (WordPress, Demandbase, ZoomInfo, Salesforce – training provided on all platforms)
- Co-ordinate and arrange meetings and note taking for discovery sessions with Sales team
- Proofreading and quality checking of ABM content and collateral
- Formulating and executing the right solutions to achieve set goals
- Attending one-to-ones and providing feedback to support your ongoing development
- Joining personal development and effectiveness training
- Developing influencing & communication skills
- Working on specific projects to expand your marketing experience
- Creating and delivering presentations based on your analysis to senior managers
About you:
- Bachelor’s degree in business analytics, marketing, or other quantitative discipline
- Fast learner, able to adapt quickly
- Collaborative mindset
- High attention to detail
- Experience with WordPress, Demandbase, ZoomInfo, Data Studio, Salesforce and web analytics tools desirable but not mandator
- Advanced Knowledge of Microsoft package; Excel, Word etc
- Ability to communicate complex information in an easy-to-understand format
- Excellent written and verbal communication and interpersonal skills
Compensation:
Global Relay advertises the pay range for this role in compliance with applicable pay transparency laws. Individual pay rates are determined by evaluating factors such as expertise, skills, education, and professional background.
The range below reflects the expected annual base salary, which is only one element of our comprehensive total rewards package designed to reflect our company pay philosophy, culture and values. We aim to foster an inspiring work environment and support employees' work-life rhythms. We provide a comprehensive health benefits program, including extended health coverage and short-term / long-term disability insurance. Employees receive annual allotted vacation days, which increase based on tenure. Other benefits include paid sick days, maternity/parental leave enhanced program, commuter benefits, corporate bonuses, and a 401(k)-retirement plan with company contribution matching.
For employees based at our New York office, we provide additional perks and amenities to enhance your work experience including a subsidized meal program, courtesy of our in-house culinary team!
What you can expect:
At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.
Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion.
We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.
To learn more about our business, culture, and community involvement, visit www.globalrelay.com.