Marketing Coordinator at Global Outsourcing in Toronto, Ontario, CA

Company Description

Our team of professionals have a wealth of knowledge and experience in the marketing industry locally and internationally. Creating longstanding relationships between client and consumer is our core aim, Through consultation and the implementation of our marketing know-how, we always deliver. Your vision combined with our expertise is vital, we aim to please all parties and deliver a service that exceeds expectation. At the very heart of the marketing process is the client’s dream and as a company we will do whatever it takes to make that dream a reality.

Job Description

As a Marketing Coordinator, you will be involved in the entire marketing strategy from planning to implemetation, while also working with a cross-functional team from operations, legal, and PR departments, among others, to help shape the voice and image of our brand.

Responsibilities:

· Manage, review, and perform daily account tasks associated with Google Ads.

· Maintain and evaluate keyword bids, budgets, and other important metrics.

· Review Google Ads accounts, as well as provide and present the ads strategy to potential clients.

· Develop and maintain all types of campaigns, YouTube, shopping, remarketing, and more.

· Manage and optimize the paid search campaigns to deliver against our massive growth and ROI goals

· Team up with cross-functional teams including Analytics, SEO, and Product to optimize campaign performance

· Continuously work on enhancing the accounts quality score through ad copy, keyword optimization, and landing pages.

· Keep up-to-date with the latest PPC industry trends.

· Provide insight and work closely with the other team members to meet business needs.

Qualifications

· Bachelor’s degree required, preferably in Business, Math, Economics, Statistics, or similar quantitative concentration

· 1+ years of hands-on experience managing performance-based search engine marketing campaigns or related areas of marketing; experience with SEM tools, including Adwords, Google Analytics, and keyword management software

· Google Ads Certified

· Excellent oral and written communication skills, with the ability to tailor communication style based on the audience

· Deep understanding of Bid / Budget management

· In-depth knowledge of Google Ads, Google Tag Manager, Google Analytics, and Google Ads editor

· Experience: 1+ years’ experience in Paid Search Marketing

Additional Information

401(k)

401(k) Matching

Dental Insurance

Disability Insurance

Employee Assistance Program

Employee Discount

Flexible Schedule