Field Marketing Manager - EMEA at GitGuardian · Paris

About GitGuardian

GitGuardian is a global cybersecurity scale-up. The company is based in Paris, New-York City, Boston.

Among our early investors who saw our market value proposition, are the co-founder of GitHub, Scott Chacon, along with Solomon Hykes, Docker's co-founder. American and European top-tier VC firms have also invested in GitGuardian who raised its series C early 2026.

GitGuardian helps enterprises close credential-based breach paths. It finds secrets wherever they live, prioritizes remediation based on rich context, and prevents new exposure across code, systems, and AI. The GitGuardian platform is already used by more than 600K developers worldwide and by 50 of the fortune 500!

About your team and your mission

Field marketing drives growth at GitGuardian. Events remain one of our top pipeline contributors, connecting us directly with enterprise cybersecurity leaders and developers across Europe.

As we scale our European presence in EMEA we need a Field Marketing Manager who can own our event strategy in the EMEA region.

Reporting to the Head of Field Marketing, you'll work closely with Sales, BDR, and the Marketing team to design, execute, and optimize field marketing programs from events and ABM campaigns to regional initiatives that drive qualified pipeline and strengthen GitGuardian's presence in the European market.

Your main responsibilities will be to:

• Own our European event calendar benchmark, select, and negotiate sponsorship packages for major industry events
• Plan and execute GitGuardian's presence at trade shows, conferences, executive dinners, and roundtables—from booth strategy to on-site management
• Drive pipeline generation by designing pre-event, during-event, and post-event campaigns in collaboration with Sales and Demand Gen teams
• Manage event budgets (€10K-€50K+ per event), track spend, forecast ROI, and report on performance metrics (cost per lead, pipeline contribution, cost per opportunity)
• Coach Sales and BDR teams on event best practices: booth engagement, lead qualification techniques, and follow-up processes. Observe performance and provide constructive feedback to improve results
• Adapt GitGuardian's messaging and positioning for audiences, ensuring cultural relevance and resonance in the EMEA market
• Negotiate and manage vendor relationships (venues, caterers, AV companies, booth builders, swag suppliers) to ensure quality execution within budget
• Design memorable event experiences that differentiate GitGuardian from competitors—whether through creative booth activations, unique formats, or standout branding
• Report event performance to sales leadership and executive team, including lead quality, pipeline impact, and team execution

About you

If you think you match at least 70% of these criteria, please apply!

Here's what we consider essential for success in this role:

• B2B field marketing or demand generation experience, managing events such as trade shows, executive dinners, roundtables, or sponsorships (with budgets of €10K-€50K+ per event)
• Experience working in or marketing to EMEA markets, with an understanding of business culture differences (formal vs. informal communication, decision-making processes, relationship-building approaches)
• Budget management experience (€100K+ quarterly): you can forecast, track spend, and report on ROI metrics
• Pipeline generation mindset: strong understanding of B2B demand generation metrics (MQLs, SQLs, pipeline contribution, ROI) and experience working closely with Sales teams to define event success criteria
• Organizational skills and attention to detail: you can manage multiple complex events simultaneously, prioritize effectively, and handle last-minute crises without breaking a sweat
• Vendor negotiation experience: you've successfully managed 5-10+ vendor relationships while ensuring quality and cost-effectiveness
• Projects management: you can gain buy-in for your strategies, and manage projects with diplomacy when stakes are high

The following skills would strengthen your application but aren't required:

• Design skills: working knowledge of Figma, Canva, Illustrator, or Photoshop, with experience briefing design teams
• Marketing automation tools: working knowledge of platforms like HubSpot, http://Customer.io, or Salesforce Marketing Cloud for event promotion and lead nurturing
• Cybersecurity industry knowledge: basic understanding of the cybersecurity landscape, key players, and major conferences
• Sales coaching skills: you've coached BDRs and sales reps on event best practices and can provide constructive feedback on booth engagement, lead qualification, and on-site performance

The interview process

1. Video call with our recruiter To discover your professional project and evaluate if there could be a mutual match

2. Interview with a futur marketing colleague Purpose: To know more about yourself, your event marketing achievements, and how you approach field marketing strategy Skills Assessed: Event management experience, pipeline generation mindset, EMEA market knowledge, communication skills

3. Business case interview Purpose: To evaluate your ability to plan and execute an event strategy for GitGuardian in the EMEA region Skills Assessed: Strategic thinking, creativity, budget management, vendor negotiation, ROI calculation, presentation skills

4.1 Final interview with an Executive Manager (Carole or Eric) Purpose: To detail our company's vision and ambitions for the next couple of years and assess cultural fit Skills Assessed: Values alignment, long-term vision, strategic thinking

4.2 References check You can start thinking about two contacts who can attest to your previous or current professional experiences. These contacts should be as recent as possible, and we will call them at the end of the process.

Benefits

• 💰 Package that includes BSPCE
• 🍜 Lunch voucher (Swile, 9€ at 50%)
• 👟 Sponsored Wellpass (gymlib)
• 🏥 Non-charged health insurance for children (Sidecare / Generali)
• 💻 Up to €300 to improve your home office set-up
• 🌴 Yearly holiday allowance
• 🤝 Referral bonus of 4000€ for any new Guardian we might hire thanks to you
• 🎡 Team building: monthly budget dedicated to each employee that you can spend as you wish, with colleagues (latest examples to date: Michelin star restaurant, karaoke, stand-up show, kitesurfing week-end, ...)

And also...

• 🏡 Remote policy: hybrid (3 days/month at the office in Paris) or remote in the country
• 📈 Opportunities for career development in the long term

More about GitGuardian!

Products

• Understand how GitGuardian works in this short video!
• Want to go even further? Check out our public roadmap!
• Check out the State of Secrets Sprawl Report to understand our mission and the industry.
• Our solutions are already used by hundreds of thousands of developers in all industries and GitGuardian platform is the n°1 app on the GitHub marketplace 🔥

Clients

• GitGuardian helps organizations find exposed sensitive information that could often lead to tens of millions of dollars in potential damage.
• More than 70% of our customers are in the United States.
• Many F500 companies use GitGuardian's platform.

People

• The Guardians are knowledgeable, committed, serious, aligned with the company's mission, and true team players: always willing to help each other grow our skill sets!
• The team is diverse and we hail from more than 20 different countries.
• We are also agile, remote-friendly, and fun people to work with.
• You will get trust & autonomy on your perimeter with a very transparent internal communication and a strong impact on the company development.