Senior Product Manager, Mobile Growth and… at General Motors · Austin

Senior Product Manager, Mobile Growth and Engagement Location: Warren, Michigan, United States of America Job Description At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard —from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features. Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale. The Role: As a Senior Product Manager, Mobile Growth and Engagement, you will define and lead the strategy that accelerates adoption, engagement, and retention for GM’s flagship mobile applications. You’ll own the end-to-end growth funnel, from acquisition and activation to engagement and monetization, and transform insights into scalable, data-driven experiments that enhance customer lifetime value. You’ll partner across Product, Engineering, Design, Data Science, and Marketing to optimize the in-app experience and create powerful growth loops that deepen customer loyalty and drive measurable business outcomes. This is a high-impact role at the intersection of product strategy, analytics, and customer experience, perfect for a PM who thrives on experimentation, iteration, and tangible results. What You’ll Do (Responsibilities): Own the long-term growth roadmap and KPIs for GM’s mobile applications, defining strategies to increase acquisition, activation, engagement, retention, and monetization. Lead a cross-functional team through the full experimentation lifecycle — from hypothesis to implementation — driving measurable gains in conversion and retention. Analyze user behavior, funnels, and cohort trends to uncover friction points and inform data-driven product decisions. Partner with Design and Engineering to build seamless onboarding flows, referral loops, in-app messaging, and personalized engagement journeys that reinforce GM’s brand and ecosystem value. Collaborate with Marketing and Data Science to optimize app store presence (ASO), drive organic acquisition, and lower customer acquisition costs. Define success metrics and build dashboards that track performance across the growth funnel; communicate insights and next steps to leadership. Stay ahead of industry trends, identifying emerging growth channels and new mobile capabilities to keep GM’s mobile experiences best-in-class. Champion product-led growth principles within the organization — ensuring every release, feature, and campaign is designed to move customers closer to long-term engagement and loyalty. Your Skills & Abilities (Required Qualifications) 5+ years of digital/software product management experience, with at least 3+ years focused on growth, lifecycle, or mobile application products. Proven ability to lead end-to-end product development and experimentation to drive measurable business impact (retention, engagement, LTV). Expertise in growth analytics, funnel optimization, and A/B testing frameworks. Strong analytical proficiency with tools such as Adobe, Mixpanel, Firebase, SQL, or equivalent. Deep understanding of mobile ecosystems (iOS/Android), user acquisition strategies, onboarding UX, and lifecycle marketing. Experience translating insights into prioritized roadmaps and executing at scale across cross-functional teams. Demonstrated expertise in writing and narrative development — able to articulate product vision, strategy, and data-backed decisions clearly and persuasively. Excellent communication and storytelling skills with the ability to influence senior stakeholders. Ability to identify and interpret key data and metrics required to make strategic product decisions. Demonstrated success leading cross-functional initiatives in fast-paced, matrixed organizations. What Will Give You a Competitive Edge (Preferred Qualifications) MBA or advanced degree in Business, Engineering, or related field. Experience in mobile app growth within consumer products, e-commerce, loyalty, or subscription ecosystems. Familiarity with ASO tools, growth automation platforms (LaunchDarkly, Optimizely), and marketing attribution tools (Branch, AppsFlyer, Adjust). Background in global or multi-market product launches, localization, and mobile platform optimization. Track record of driving growth in high-scale consumer applications or complex ecosystems. Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. The compensation may not be representative for positions located outside of the California Bay Area. • The salary range for this role is 125,200 and 192,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. #LI-KE2 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. Additional Locations: Austin, Texas, United States of America, Mountain View, California, United States of America